Online remains on top as UK marketing budgets cut

Jul 14, 2008 | Uncategorized

The IPA’s latest Bellwether report has found that online remained the only marketing sector not to experience budget cuts during Q2 writes Brand Republic. Growth in online marketing slowed to 6% over the previous quarter. In total 19% of firms surveyed increased their online budgets during the quarter, against 12% of firms who revised them […]

The IPA’s latest Bellwether report has found that online remained the only marketing sector not to experience budget cuts during Q2 writes Brand Republic. Growth in online marketing slowed to 6% over the previous quarter. In total 19% of firms surveyed increased their online budgets during the quarter, against 12% of firms who revised them down. Online search marketing remained strong with 18% of firms planning to spend more and only 9% planning to cut budgets.
The biggest cuts in marketing budgets came from the travel and entertainment, retail, consumer durables and FMCG sectors.
From Brand Republic: http://www.brandrepublic.com, 14/07/2008
IPA: http://www.ipa.co.uk

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