PS3 now drives 10% of traffic to BBC iPlayer

Sep 10, 2009 | Uncategorized

Sony’s PS3 games console now accounts for 10% of all viewing of the iPlayer, according to the BBC. The broadcaster has just launched a new version of its PS3-compatible iPlayer, which was initially introduced last year. The new version has already overtaken Apple Macs to become its second most popular platform for IP-delivered TV, the […]

Sony’s PS3 games console now accounts for 10% of all viewing of the iPlayer, according to the BBC. The broadcaster has just launched a new version of its PS3-compatible iPlayer, which was initially introduced last year. The new version has already overtaken Apple Macs to become its second most popular platform for IP-delivered TV, the BBC said. PS3 claims 10% of all iPlayer viewing while Apple Macs have 8.5%. PCs meanwhile are still number one, accounting for around 70%. Virgin Media cable, which claims around a third of total iPlayer viewing, is not included in this count.


“We’ll have to wait and see whether this holds up in the coming weeks, but this enthusiastic reception makes it clear that users do want iPlayer on their TV – something that bodes well for Canvas and other IPTV propositions,” said BBC Future Media and Technology online and Vision controller Anthony Rose.
As content delivery of video moves across platform, mobile phones, and gaming devices will play a critical role. Both have the navigational tools to move between programmes and clips easily, and their users by definition are particularly techno-savvy.
www.bbc.co.uk/iplayer

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