Twitter is testing a new feature that lets businesses run shared accounts on the micro-blogging service. The “Contributors” feature enables companies to have accounts that workers can share when it comes to sending text messages to customers or others. Accounts bear the names of businesses, but workers fielding questions or announcing developments would get bylines identifying their tweets.
For example, a Wall Street Journal tweet that has been posted by a member of the editorial team would appear to come from WSJ’s Twitter account but will contain a by-line beneath the tweet with the username of the specific author of the Tweet.
“It enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account” Twitter said in a post at the San Francisco firm’s website on Tuesday.
“The beta will be released to a limited subset of folks for some time so that we can get an idea of how the features work from a system perspective.”