Twitter traffic boosted by older users

Mar 30, 2009 | Uncategorized

The 25-54 year old crowd is driving most traffic to Twitter, rather than younger users that are traditionally associated with social media audiences, writes Reuters. Using February 2009 data from comScore, In fact, 18-24 year olds are 12% less likely than average to visit Twitter. More specifically, 45-54 year olds are 36% more likely than […]

The 25-54 year old crowd is driving most traffic to Twitter, rather than younger users that are traditionally associated with social media audiences, writes Reuters. Using February 2009 data from comScore, In fact, 18-24 year olds are 12% less likely than average to visit Twitter.
More specifically, 45-54 year olds are 36% more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30% more likely. comScore attributes this skew towards older visitors to the fact that so many businesses using Twitter, along with the first generations of Internet users “growing up” and comfortable with technology
From Reuters: http://www.reuters.com , 30/03/09
comScore: www.comscore.com

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