UK mobile internet audience now one-fifth of computer audience

May 15, 2007 | Uncategorized

According to a new study from Telephia and comScore, 5.7m UK internet users went online using their mobiles in January, writes Netimperative. 30m people went online using their computers during the same period, making the British mobile internet market 19% of its computer-based equivalent. These figures put the UK ahead of the US where 30m […]

According to a new study from Telephia and comScore, 5.7m UK internet users went online using their mobiles in January, writes Netimperative. 30m people went online using their computers during the same period, making the British mobile internet market 19% of its computer-based equivalent. These figures put the UK ahead of the US where 30m (or 17%) of the country’s 176m computer-based internet users also access the internet using their mobiles.
The UK’s mobile web audience remains predominantly young: 67% of those going online via their mobiles are 35 years or younger. The same age group accounts for 39% of computer-based internet users.
The study also revealed the leading mobile internet sites in both countries based on unique visitors, with MSN, Yahoo! and Google featuring in the top five for each country.
From Netimperative: http://www.netimperative.com, 15/05/2007
comScore: http://www.comscore.com

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