US marketers set to spend £445m on social networks

Aug 14, 2007 | Uncategorized

eMarketer projects that US marketers will spend $900m (£445m) on social networks this year. The study follows the latest annual figures from News Corp which show that MySpace parent Fox Interactive Media (FIM) made its first profit on revenues of $550m (£272). 80% of FIM’s revenues are thought to be generated from MySpace. Facebook is […]

eMarketer projects that US marketers will spend $900m (£445m) on social networks this year. The study follows the latest annual figures from News Corp which show that MySpace parent Fox Interactive Media (FIM) made its first profit on revenues of $550m (£272). 80% of FIM’s revenues are thought to be generated from MySpace. Facebook is also in line to surpass expectations this year. Membership has grown from 8.9m users last September to over 31m active users. The site has partnered with Microsoft to sell banner advertising and is forecast to surpass eMarketer’s previous ad revenue projection of $125m (£62m) for 2007.
From eMarketer: http://www.emarketer.com, 13/08/2007
Source: eMarketer: http://www.emarketer.com

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