Who should Twitter: The rise of the ‘Twinterns’

Jul 13, 2009 | Uncategorized

An increasing number of companies are entrusting interns with their corporate Twitter feeds, writes MSNBC. One such firm, Pizza Hut has employed their first official ‘Twintern’ at their headquarters in Dallas. Alexa Robinson, 22, was selected out of thousands of applicants, and now spends much of the day on the free micro-blogging service, sending out […]

An increasing number of companies are entrusting interns with their corporate Twitter feeds, writes MSNBC. One such firm, Pizza Hut has employed their first official ‘Twintern’ at their headquarters in Dallas. Alexa Robinson, 22, was selected out of thousands of applicants, and now spends much of the day on the free micro-blogging service, sending out messages about special promotions, responding to customer complaints, and searching Twitter for mentions of Pizza Hut.
While some corporations, such as McDonalds and Starbucks, keep their Tweets within their corporate communications teams, Alexa’s posts are not monitored by superiors. Despite the threat of another PR disaster akin to Habits hashtag fiasco, the gambit appears to have paid off so far, with followers up from 3,000 to more than 13,000 and successfully executed a sales promotion over the Fourth of July weekend.
From MSNBC: http://www.msnbc.msn.com, 13/07/2009
Twitter: http://www.twitter.com

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