US online retail trends: Thanksgiving search ad boom

Dec 4, 2014 | Search engine marketing, USA

This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research. This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research. The latest latest […]

This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research.


This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research.
The latest latest data from Kenshoo indicates that most markedly, advertiser revenue from paid search saw a healthy 34% rise in November when compared to last year.
Overall, paid search remains robust as the shopping season unfolds, with November 2014 clocking in with year-over-year upticks across nearly all key metrics.
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