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The government shutdown? Democrats fight back online #EnoughAlready

Oct 2, 2013 | Email marketing, Social media, Twitter marketing, USA

This week, American politics exploded onto the web, as the digital marketers got tough and took the fight to unlock the shutdown to Twitter, email and beyond. And they made it personal with a massive campaign to hold Speaker John Boehner “responsible” for the...

Personal recommendations and opt-in emails ‘most trusted forms of advertising in the UK’

Sep 20, 2013 | Email marketing, Online advertising

Eighty-one percent of British consumers say they trust word-of-mouth recommendations from friends and family – the highest level of trust for any form of advertising – according to a new study from Nielsen. Emails that consumers sign up to receive are the second...

Global ecommerce trends: Email marketing dips as tablet shopping takes off

Sep 13, 2013 | E-commerce and E-retailing, Email marketing, Mobile, Online advertising

Online retailers have seen email referral traffic drop 37% this year, while the conversion rate slipped 6%, according to new research. The report, from Monetate, looks into the decreasing influence email marketing has on ecommerce, how tablets are overtaking...
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