Native ad platform Taboola is working with apparel brand Bombas to promote its 2020 Pride collection, featuring limited-edition socks inspired by the bright, diverse LGBTQ+ community.
For the first time, this year’s line also includes colours inspired by the bisexual and transgender flags.
Socks are the most requested clothing items in homeless shelters across the U.S., and as part of this campaign, Bombas will donate a pair of socks for every Pride sock purchased to someone in need within the LGBTQ+ community through The Ally Coalition. These donations not only help these individuals get through the day, but also creates a sense of dignity and compassion.
Since the launch of the campaign in late May 2020 across desktop and mobile, Taboola has helped Bombas reach more than 1 million people and drive tens of thousands of people to Bombas’ landing page. Though both companies have collaborated in the past, this is the first year Bombas has chosen Taboola to amplify its Pride campaign, and it is already seeing over 10 percent of its conversions come from this campaign alone with a strong CTR. Taboola is helping to drive almost 20 percent of traffic to this initiative, including visitors to the brand’s Pride page as well as listicle format.
“Our Pride collections continue to celebrate both individuality and community,” said Lauren DiGregoria, Director of Acquisition at Bombas. “Every member of the LGBTQ+ community deserves love, compassion, and comfort and we are committed to spreading that message widely during Pride and beyond. We’ve been working with Taboola for several years now, and through their platform, we’ve been successful in reaching a wider audience with our Pride message as well as for our mission to help those experiencing homelessness.”
“We’re living at a time when it is especially important to support brands that amplify the visibility of under-represented communities such as the LGBTQ+ one,” said Adam Singolda, Founder and CEO at Taboola. “Bombas has built one of the most successful DTC apparel brands based on a strong mission of altruism, which is commendable. We’re excited to partner with them on their mission to help drive awareness and purchases for their products, in front of our large audience of billions of people each month, which in turn increases the number of donations they make to charity.”
