comScore overhauls web measurement tools

Aug 22, 2007 | Uncategorized

Online research firm comScore is launching its new qSearch 2.0 interface which incorporates search results from sites beyond the major search engines, writes Netimperative. Currently comScore’s traditional measurement tools provide data from the five main US search engines (Google; Yahoo!; Microsoft; Ask and Time Warner Network). Under the new system comScore will add results taken […]

Online research firm comScore is launching its new qSearch 2.0 interface which incorporates search results from sites beyond the major search engines, writes Netimperative. Currently comScore’s traditional measurement tools provide data from the five main US search engines (Google; Yahoo!; Microsoft; Ask and Time Warner Network). Under the new system comScore will add results taken from local search services (such as maps and local directories), in addition to data from the top 50 properties worldwide where search activity is identified, including sites such as MySpace, Baidu, and Naver. comScore will also be taking data from major “vertical” search locations (e.g. eBay, Amazon or Expedia). qSearch will also track data for searches which take place on partner sites and redirect users to search engines. According to comScore’s results for July, Google Sites kept their top place with 55.2% of searches made among the top five engines, followed by Yahoo! Sites (23.5%), Microsoft Sites (12.3%) Ask Network (4.7%) and Time Warner Network (4.4%).
From Netimperative: http://www.netimperative.com, 21/08/2007
ComScore: http://www.comscore.com

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