Google opens AdSense to third party ad serving and tracking

May 20, 2008 | Uncategorized

Google has opened up its AdSense content network in the US to allow advertisers to serve and track ads using approved third-party providers, writes Netimperative. Previously advertisers had to use Google’s own technology for managing ads through AdSense as Google did not have a review mechanism in place to ensure ads complied with its standards […]

Google has opened up its AdSense content network in the US to allow advertisers to serve and track ads using approved third-party providers, writes Netimperative. Previously advertisers had to use Google’s own technology for managing ads through AdSense as Google did not have a review mechanism in place to ensure ads complied with its standards and policies. The list of certified suppliers includes Mediaplex, Eyeblaster and Dynamic Logic. Google aim to roll-out the changes in the UK and elsewhere in the near future.
Netimperative: http://www.netimperative.com, 20/05/2008
Google UK: www.google.co.uk

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