New figures from Nielsen show that 15.6% of mobile phone users in the US (40m people), 12.9% of users in the UK and 11.9% of users in Italy are now using mobile internet services, writes BBC News. According to the firm a confluence of web-enabled devices, networks, new pricing plans and content has come together to create a critical mass of users.
In the US, portals, online email and weather sites remaining the most popular mobile internet destinations. Users are also getting used to seeing ads on their mobiles: 26% of mobile internet users remember seeing some form of advertising. Mobile internet users are also 60% more likely to engage with advertising than average mobile users.
Mobile internet use penetration: Worldwide
US has highest internet penetration across 16 measured countries, Q1 2008
From BBC News: http://news.bbc.co.uk, 10/07/2008
Nielsen Mobile: http://www.nielsenmobile.com