Sony’s chief executive, Howard Stringer, has unveiled the technology giant’s plans for an all-in-one online network that pipes Sony’s films, music, games and other content to its TVs, Walkmans and PlayStation game machines. In an interview with reporters this week, Stringer said the project, known as the Sony Online Service, which will combine the company’s digital content and hardware. The company, based in Tokyo, expects to book its second consecutive annual loss in the fiscal year that ends in March, after losing 98.9 billion yen, or $1.12 billion at the current exchange rate, last year.
The Sony Online Service builds on Sony’s PlayStation Network, which lets users download games, TV shows and movies onto their PlayStation game consoles.
The platform is the company’s most successful platform so far, with 33 million registered users and expected revenue of $500 million this year.
The network will add music, e-books and software applications to the mix and link that to a wider range of devices.