YouTube has launched a new ad-funded channel that lets UK viewers watch full length TV shows from more than 60 partners, including Channel 4 and ITN. YouTube has launched a new ad-funded channel that lets UK viewers watch full length TV shows from more than 60 partners, including Channel 4 and ITN.
At launch, YouTube is posting around 5,000 videos, of which almost 4,000 are full-length programmes, from more than 60 partners. YouTube said it “expects this to significantly increase in the coming months”. The new section provides the first shows from the landmark deal with Channel 4 agreed last month.
At launch, shows onn ofer include Peep show, Hollyoaks and Gordon Ramsay’s F Word. The full range of Channel 4 shows will be available in early 2010.
Shows from other media partners include Dead Ringers, ITN News and Baywatch.
All programmes on the shows section will be available free of charge and, where the content owner has enabled it, they will carry advertising.
Channel 4’s shows will feature advertisers including Virgin Media, Universal, Orange, Samsung and Pepsi.
Patrick Walker, YouTube’s video partnerships director, said: “The shows section of the site will make it easier for users to discover videos from the biggest names in British broadcasting, and help our content partners reach new audiences and generate new revenues,” he said.