New estimates from eMarketer predict that mobile ad spend in Western Europe will grow to $3.46bn (£1.71bn) in 2011 from $382m (£189m) in 2006. Data from the European Information Technology Observatory (EITO) forecasts that the European mobile subscriber market will total 850m users by the end of 2007 and will reach 920m by 2010. From […]
New estimates from eMarketer predict that mobile ad spend in Western Europe will grow to $3.46bn (£1.71bn) in 2011 from $382m (£189m) in 2006. Data from the European Information Technology Observatory (EITO) forecasts that the European mobile subscriber market will total 850m users by the end of 2007 and will reach 920m by 2010.
From eMarketer: http://www.emarketer.com, 22/08/2007
Source: eMarketer: http://www.emarketer.com/
