Oct 7, 2014 | E-commerce and E-retailing, UK
The average UK shopper now uses four different grocery shops on average each month and more of them are visiting two or more stores on the same trip, as savvy shopping tactics such as online shopping and coupon saving have become the norm, according to new research....
Oct 7, 2014 | E-commerce and E-retailing, UK
The latest August IMRG MetaPack Delivery Index confirms that UK retailers are on course to dispatch a record 900 million orders or 930 million parcels in 2014 with 120 million orders in December alone. Key highlights: • Online retail continues bounce back with order...
Oct 3, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising
Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked...
Oct 2, 2014 | E-commerce and E-retailing
Here are the top digital marketing data and case studies that caught our eye. Is social shopping over-hyped? New report casts doubt on Facebook effect There is a growing importance of digital consumer engagement, but a new report casts doubt over role of social media...
Sep 30, 2014 | E-commerce and E-retailing
eBay is planning to split off its payments system PayPal into a separate company next year, amid claims they are holding each other back. Watch this video from Bloomberg examining the split here: eBay said that after “a strategic review of the company’s growth...
Sep 30, 2014 | Content marketing, E-commerce and E-retailing, Online video, UK
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels. Watch a sample of the show below: The Walmart-owned retailer debuted Mum’s Eye View...
Sep 30, 2014 | E-commerce and E-retailing
British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy. The proportion of Britons who intend to...
Sep 29, 2014 | E-commerce and E-retailing, Social media
There is a growing importance of digital consumer engagement, but a new report casts doubt over role of social media in shopper journeys. New research from Capgemini examining the digital shopping experience reveals mature markets such as the UK demand more control...
Sep 29, 2014 | E-commerce and E-retailing
With only the beginnings of a crisp chill in the air, the high streets are already gearing up for the annual Christmas shopping frenzy. Each passing year, retailers attempt to entice shoppers earlier and earlier, adopting trends like Black Friday and Cyber Monday from...
Sep 25, 2014 | E-commerce and E-retailing
Here are the top digital marketing data and case studies that caught our eye. Do brands need to sell direct to consumers? 89% of shoppers visit brand websites Nearly 9 in 10 online shoppers (89%) visit customers visit brands’ websites during the purchase journey, with...
Sep 25, 2014 | E-commerce and E-retailing, Social media, Twitter marketing
Amazon has expanded its partnership with Twitter via a new hashtag function that lets customers to add items to their Amazon Wish List without leaving the social network. When Amazon customers discover a Tweet from their favourite artist, expert, brand, or friend with...
Sep 24, 2014 | E-commerce and E-retailing, Online advertising
eBay is reintroducing ads on its app in the second half of 2014, letting brands target users on tablets and smartphones, after a two year break from the format. eBay’s app has notched up 260m global downloads so far, representing a huge, highly engaged market that has...
Sep 23, 2014 | China, E-commerce and E-retailing
Chinese online retailer Alibaba has smashed records with the largest public offering in US history – and is now as valuable as Facebook after just one day on Wall Street. Watch this video from Bloomberg discussing the deal: The e-commerce powerhouse, which sells...
Sep 23, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Nearly 9 in 10 online shoppers (89%) visit brands’ websites during the purchase journey, with brands potentially missing out by not providing a direct purchase option, according to new research. The new report by Digital River urges brands to embrace online and go...
Sep 23, 2014 | E-commerce and E-retailing, UK
Amazon, Argos and Apple are the most visited online retailers in the UK, with travel websites showing the most significant growth in the past 3 months, according to new research. The findings, from IMRG and comScore, measures visitors based on comScore’s MMX online...
Sep 22, 2014 | E-commerce and E-retailing, UK
The UK online retail sector has experienced its strongest level of annual growth since November 2013, with last-minute holiday essentials helping record a year-on-year increase of 18% in August, according to new research. The study, from IRMG, found an estimated £8.1...
Sep 22, 2014 | China, E-commerce and E-retailing, Mobile, Philippines
Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research. The data, from Nielsen, indicates that consumers across Southeast Asia are going online in...
Sep 19, 2014 | E-commerce and E-retailing, Regulation
EBay has been compromised so that people who clicked on some of its links were automatically diverted to a fake site created to steal their personal and financial details. The spoof site had been set up to look like the online marketplace’s welcome page. The US...
Sep 19, 2014 | E-commerce and E-retailing, Regulation
Amazon has bought the .buy top level domain (TLD) name for $4.6bn, beating rival Google for ownership of the potentially lucrative web destination. The Internet Corporation for Assigned Names and Numbers (Icann) held an auction for three TLD names on 17 September,...
Sep 17, 2014 | E-commerce and E-retailing
Due to the evolving nature of commerce, retailers’ profitability is being adversely impacted by customer demands for ever-increasing options around instant gratification across different channels and fulfilment systems, according to a new report by IMRG and Hitachi...
