Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’ Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to...

The strategist’s view: Stale cookies, hacked fridges, stolen credit cards – digital marketing rules and regulation in a post-Prism world

Most of the time marketers are in their comfort zone when it comes to marketing rules, regulations and company policies – but take one look at digital and it can feel easier to get things wrong than right. Danny Meadows-Klue is a Commissioner for the regulation of...

February round-up: Facebook’s $19bn WhatApp splurge; Twitter’s $445 loss and Dyson’s robot army

In the month when Comcast bought global media giant Time Warner for $45bn, another massive $19bn deal also took place – for a single chat app. Facebook’s WhatsApp purchase caused many to question the social network’s confidence in its own growth. But...

January round-up: the death of SEO blogging, hacked fridges and the rise of iBeacon

After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...