Jul 31, 2013 | E-commerce and E-retailing, Search engine marketing
Google has closed down more of its under-performing services, dropping its stand-alone Google Shopper app as its looks to push its multi-function search app instead. The Google Shopper app will close on August 30th as the firm moves users to shop online using the...
Jul 30, 2013 | Facebook marketing, Online advertising, Search engine marketing, Social media, Twitter marketing
Customer acquisitions gained via email marketing has quadrupled since 2009, with email delivering more customers than Facebook or Twitter, but less than search, according to a new US-based study. The report, from marketing software provider Custora, found that email...
Jul 25, 2013 | E-commerce and E-retailing, Mobile, Search engine marketing
Total retail search volumes grew 15% in the second quarter of 2013 compared with the same quarter a year earlier. Search volumes on tablet devices outpaced those on any other device, increasing 132% compared with growth on smartphone devices of 66%, according to new...
Jul 23, 2013 | Online advertising, Online video, Search engine marketing
Google now accounts for 25% of all internet traffic in North America, with around 60% of all Internet-connected devices exchanging traffic with the web giant’s servers in an average day, according to new research. The study, from analytics firm Deepfield, found...
Jul 19, 2013 | Mobile, Online advertising, Online video, Search engine marketing
Google’s second quarter financial results have failed to meet expectations, despite posting a 16% rise in profits. Announcing the company’s Q2 results, Google posted profits of $9.7bn (£6.4bn), up 16% from a year ago but less than analysts were expecting. This lead to...
Jul 18, 2013 | Mobile, Search engine marketing
The vast majority (88%) of paid search traffic on mobiles cannot be replaced by organic clicks, according to new research from Google looking at mobile search ad trends. The research comes in response to a number of queries from advertisers over what would happen if...
Jul 18, 2013 | Search engine marketing
The search term ‘last minute holidays’ accounted for almost 3% of a total of 4.4 million searches made on Google UK for holidays, in May, according to new research. The findings from digital marketing agency, Greenlight’s ‘Holidays Sector Report – Issue 17’ come on...
Jul 17, 2013 | Online advertising, Search engine marketing
Yahoo reported mixed financial results in the second quarter of 2013, with ad revenue declining but profits rising 46%, as the internet giant continues its fight back against the likes of Google and Facebook. The news comes as chief executive Marissa Mayer marked one...
Jul 17, 2013 | Search engine marketing
Marketers are focusing on integration of search marketing with other digital channels and disciplines such as display advertising and content marketing, according to research looking at UK search marketing trends. The study, from Econsultancy and NetBooster, indicates...
Jul 16, 2013 | China, Search engine marketing
Baidu has bought Chinese app store 91 Wireless for $1.9bn (£1.25bn) as the search giant looks to expand in to the lucrative mobile market. 91 Wireless is owned by NetDragon Websoft, a Hong Kong-list company. The proposed deal marks Baidu’s latest attempt to go beyond...
Jul 12, 2013 | Mobile, Search engine marketing, Social media
Most of the world’s mobile traffic now comes from Samsung phones, with the South Korean manufacturer overtaking Apple and Nokia for the first time last month, according to new research. The data, from web analytics firm Statcounter, found that Samsung generated 25.47%...
Jul 12, 2013 | Marketing through gaming, Search engine marketing
Microsoft is undergoing a major revamp to closer unite its various services, such as Windows, Office 365, Windows Phone, Xbox, Bing and Azure, as a ‘family’ of complimentary products marketed to consumers. The new “One Microsoft” strategy and restructure aims to...
Jul 12, 2013 | E-commerce and E-retailing, Search engine marketing
UK consumers made 1.7 million searches online for cruise holidays in May, reveals a new independent report, published by Greenlight. Seemingly, the negative publicity suffered by the sector following on from a succession of incidents – from the Costa Concordia...
Jul 11, 2013 | Search engine marketing, Social media
Google is shutting down its Latitude social location service on 9th August, as the internet giant overhauls its mapping services and continues to integrate its Google+ social network across its core businesses. As part of the shut down, all of Latitude’s various...
Jul 10, 2013 | China, Latin America, Mobile, Online advertising, Search engine marketing
Asia Pacific remains the highest earning region for mobile ad revenues, but North America is catching fast, boosted by a rise in smartphone search ads, according to a new report. The study, conducted by IAB US and IHS indicate that global figures for mobile...
Jul 9, 2013 | Mobile, Search engine marketing
Over one in five (21%) of the 2.5 million UK consumer online searches for hotels in May, were made using mobile devices, according to new research. The study, from digital marketing agency, Greenlight, indicates that the majority, 59%, were for hotels in the UK, with...
Jul 2, 2013 | Search engine marketing
AltaVista, one of the world’s first search engines, is to shut down next week as owner Yahoo looks to streamline its services. In a blog post, owner Yahoo said the service will shut down on 8th July, with all visits to the site being redirected to the Yahoo search...
Jul 1, 2013 | Search engine marketing
The volume of Google searches for finance-related terms may predict moves in markets, according to a scientific research paper. The study, in Nature magazine’s Scientific Reports, was based on publicly available data from the Google Trends service. The data indicates...
Jun 28, 2013 | E-commerce and E-retailing, Mobile, Search engine marketing
Consumers made a total of 3.2 million online searches for flights in May, over 17% of which were made on mobile devices, reveals a new independent report, “Flights Sector Report – Issue 9”, by digital marketing agency, Greenlight. The report charts the most popular...
Jun 27, 2013 | Content marketing, Search engine marketing
Web pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares, but keyword domains are becoming less important, according to new US research. The study, from Searchmetrics, examined factors that correlate with ranking highly in...
