Jul 12, 2017 | Mobile, Search engine marketing
The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research. Consumer-centric measurement firm Verto Analytics monitored a panel of U.S. adults who use personal...
Jul 6, 2017 | Mobile, Search engine marketing
Apple is outperforming Samsung when it comes to paid search advertising, with retailers spending over £8.5m on iPhone related search terms according to new research. The study, released by Kantar Media company AdGooroo, reveals that tech and home and garden are...
Jun 28, 2017 | Search engine marketing
There is a big appetite for voice search in the UK, with 42% of new adopters now using voice commands daily, compared to 25% four years ago, according to new research from Google. The study, from Google UK, analysed consumer perceptions of voice and text search as...
Jun 27, 2017 | E-commerce and E-retailing, Regulation, Search engine marketing
The European Commission has forced Google to pay a record fine of £2.1bn (€2.42bn) for abusing its dominance as a search engine. The watchdog said the search engine, owned by parent company Alphabet, breached anti-trust rules with its online shopping service. It said...
Jun 12, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, UK
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. The shock election result saw the Conservatives getting the...
Jun 8, 2017 | Search engine marketing
With election campaigns entering their final moments, and parties desperately trying to convince undecided voters, Hitwise has provided insight into the enduring importance of leadership and personality in British politics. Taken from an online data pool of 3 million,...
Jun 8, 2017 | Online advertising, Search engine marketing
Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report. New research by Searchmetrics addresses this challenge...
Jun 7, 2017 | Search engine marketing
Ahead of the UK snap election tomorrow, research reveals that Labour’s Jeremy Corbyn was the most searched political leader online in the UK, accounting for 50.27% of all searches in Britain, with Theresa May coming in second with 36.14% of searches. Captify, which...
Jun 5, 2017 | Mobile, Search engine marketing
New research from marketing technology company Wiraya, in partnership with YouGov, has revealed that 71% of consumers think voice will be used for one or more daily tasks in 10 years’ time. Companies are increasingly betting big on voice with new services such as...
May 24, 2017 | Online advertising, Search engine marketing
Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’. Matching up online and offline behaviour has often been described...
May 19, 2017 | Marketing through gaming, Mobile, Online advertising, Search engine marketing, Social media
This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market. During the conference, the...
May 18, 2017 | CPG, Online advertising, Online video, Search engine marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men. The new work is themed “Is It Ok For Guys?” and is part of Axe’s “Find...
May 16, 2017 | Search engine marketing
Google has announced two updates to its AdSense network for publishers that aims to increase transparency and ensures minimum disruption. In a blog post published on Monday, Google said it updated the technology behind AdSense so that ads can be pulled from individual...
Apr 28, 2017 | E-commerce and E-retailing, Search engine marketing
Shoppers across the UK are set to splash out on home and garden essentials with the two bank holiday weekends coming up, according to new data from eBay Advertising. The week following each bank holiday will see consumers turn their attention to freshening up their...
Apr 25, 2017 | Search engine marketing
Google is making traditional TV ad inventory available to buy in DoubleClick Bid Manager. The move means that advertisers will be able to buy linear TV spots programmatically via DBM. Google is also integrating with WideOrbit, clypd, and Google Fiber, Google’s...
Apr 24, 2017 | Search engine marketing
Google is reportedly developing its own ad blocking software that will be part of the Chrome web browser, as the web giant looks to tackle to rise of ad filtering software. According to the Wall Street Journal, Google’s ad blocker will only target adverts that the...
Apr 24, 2017 | Search engine marketing
Google has refreshed its Earth app and website, adding detailed 3D imagery and new “tours” that give people a guided look at exotic locations. The search giant said it had spent two years developing the new version of the app, which features video content...
Apr 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Search engine marketing, Social media, Viral and buyrals
McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead. The TV commercial for McDonald’s, featuring the actress Mindy Kaling, does not appear on the company’s...
Apr 13, 2017 | E-commerce and E-retailing, Search engine marketing
The Google Image Search app for Android is getting a new “similar items” feature offering users a selection of products to buy related to their search. The feature is aimed at giving users a way to find products in photos via Image Search. For example, when a user...
Apr 12, 2017 | E-commerce and E-retailing, Search engine marketing
Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research. Searchmetrics has conducted an up-to-date analysis to identify the top 20 most visible brands in US paid and organic...
