They have created this brand-new platform, “Make Your Moment Matter”, to celebrate these life moments that we often take for granted and encourage people to take the time to enjoy them over a cup of coffee.
The new platform first launches in Europe falls under Nescafe Gold, with a campaign idea focused on savouring the moments that matter.
The film features a mother who is feeling the pressures and strains that come with becoming a new mom. She is watching her mother playing with her daughter with love and admiration and enjoying the moment of peace. Her father notices her and decides to make a cup of coffee and share this moment of connection with his daughter.
The campaign created by Publicis.Poke and Publicis Conseil, focuses on little things in our everyday life that can make all the difference. And why it is important to appreciate them.
This global brand campaign includes TVCs, print and online ads, radio, website refresh, and a robust social media engagement campaign on Facebook and Instagram, – linking the care we put into our relationships with the care and attention that goes into making a cup of Nescafe Gold.