Dec 7, 2015 | Brazil, China, India, Latin America, Mobile, Online advertising
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research. ZenithOptimedia’s forecasts programmatic advertising will account for 60% of digital display in 2016, Internet advertising overtaking...
Nov 30, 2015 | China, Online video, Viral and buyrals
This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm. Titled...
Nov 12, 2015 | China, E-commerce and E-retailing
China’s online shopping holiday ‘Singles’ Day’ has broken all previous records, lead by ecommrce giant Alibaba, with a shopping total was bigger than Facebook’s entire revenue last year. Chinese shoppers bought $14.3 billion of merchandise through...
Nov 10, 2015 | China, E-commerce and E-retailing, Online advertising, Online video
Ecommerce giant Alibaba has bought the remaining shares of China’s popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn. Founded in 2012 via a merger of rival sites Youku and Tudou and listed on the New York Stock...
Nov 9, 2015 | China, Online video
Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard. Using Mirriad’s technology on its video-on-demand (VOD) platform, Youku...
Oct 29, 2015 | China, Germany, Mobile, UK, USA
Despite the growth in smart home devices, the Uk is lagging behind key rival markets in adopting this new technology, according to new research. According to Statista’s Digital Market Outlook, the five largest markets for smart home technology are currently the United...
Oct 29, 2015 | China, Mobile, Social media
KLM Royal Dutch Airlines has launched a customer service channel on Chinese social network WeChat via Salesforce Service Cloud, in partnership with Nexmo. Via Nexmo’s Chat App API KLM can process and handle user inquiries from Chinese customers on WeChat more...
Oct 19, 2015 | China, Social media
Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses. The advanced version of New Data Center is a paid product that allows brands and Weibo verified account owners to track and benchmark their social...
Oct 15, 2015 | China, Mobile
The rumors are true: the soft drinks brand is making a brave play for launching a set of mobile phones and accessories in China, but will it work? Every FMCG brand is looking for leverage in mobile channels, but until now few have braved entering the device war...
Sep 28, 2015 | China, Search engine marketing
Baidiu has launched ‘ Duer’, the first Chinese voice assistant to go against Siri, Cortana, and Google Now. Baidu Duer will be available on the Android search app. It will initially provide services for three categories: dining, movies, and pets, but more categories...
Sep 14, 2015 | China, Germany, Mobile, Online advertising, Search engine marketing, USA
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report. The research, from ZenithOptimedia’s latest Advertising Expenditure Forecasts, indicates that internet...
Sep 8, 2015 | China
The world’s biggest advertiser, WPP, remains an ‘unabashed’ bull about China despite slowing growth in the world’s second biggest economy causing market jitters. The group’s chief executive Martin Sorrell, said trading in China had been “weak” in the second...
Sep 8, 2015 | China, E-commerce and E-retailing, Mobile, Social media
With China’s economic troubles making headlines this month, how is its digital sector doing? A new report indicates that Internet take-up is slowing in the country as the mature market approaches saturation point, with nearly 90% of the country’s web users...
Sep 8, 2015 | China, Mobile
Uber has raised $1.2bn for its expansion into China, with plans to launch the taxi app in 100 cities in the next year. The move was announced in an interview with its chief executive, Travis Kalanick, published by Sina, a Chinese-language website. The company already...
Aug 25, 2015 | China, E-commerce and E-retailing
Online shoppers in China are increasingly looking to overseas sites to get their online shopping fix, according to new research. The research, from overseas affiliate of online shopping site Taobao, indicates that Chinese Internet shoppers have expanded their overseas...
Aug 19, 2015 | China, Mobile
Popular chat app Kik has secured $50m funding boost from Chinese web giant Tencent, owner of rival social media apps WeChat and QQ. This funding puts Canada-based Kik’s total at $120.5M. Kik is hoping the investment will help boost competitiveness and emulate...
Jul 28, 2015 | China, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Chinese ecommerce giant Alibaba and Unilever have partnered to enable the international FMCG group to reach more Chinese consumers. The tie-up will go beyond product sales to encompass innovation and collaboration across a wide range of applications and logistics....
Jul 22, 2015 | China, Mobile, Social media
China mobile social networking users will reach 335.9 million this year, up 20.7% on 2014, according to new research. The report, from eMarketer, forecasts that the number will continue grow and by 2019, users will exceed 480.4 million, representing 34.8% of total...
Jul 20, 2015 | China, Search engine marketing
Chinese search giant Baidu saw its global market share fall to 7.52% in June 2015, according to new research. The findings, from China Internet watch, indicate that Google still ranked the top by Global market share of 70.8%- an increase of 2.26% from the previous...
Jun 19, 2015 | China, CPG, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Unilever has struck a deal with JD Worldwide, a cross-border e-commerce platform linked with Chinese web giant Tencent, as the FMCG conglomerate looks to expand its online presence in the Asia Pacific region. The deal grants Unilever the chance to open a store on the...
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