Apr 19, 2016 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp. Speaking at its F8 conference, the company claimed 900 million people are now...
Apr 18, 2016 | Facebook marketing, Mobile, Social media
Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce. The social network added Dropbox integration to Messenger on Android and iOS so you can share photos, videos, and other files inside Messenger without leaving...
Apr 15, 2016 | Content marketing, Facebook marketing, Mobile
Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format. Instant Articles were introduced in May 2015 as lighter versions of articles that load almost immediately. The company released...
Apr 14, 2016 | Facebook marketing
Facebook users are now less likely to share personal information on the social network, instead opting to cross-post content from friends or other media platforms, according to new research. Data from Global Web Index suggests that Facebook is experiencing a ‘context...
Apr 13, 2016 | Facebook marketing, Mobile, Online advertising, WhatsApp
Facebook has launched a ‘bots store’, letting brands create their own robotic customer service reps that can interact with WhatsApp and Messenger users. Opening his company’s annual F8 developer conference in San Francisco on Tuesday, Facebook CEO Mark...
Apr 12, 2016 | Content marketing, Facebook marketing, Social media
Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network. Previously, publishers weren’t able to run branded content on Facebook unless they received approval directly from the...
Apr 8, 2016 | Facebook marketing, Social media
Facebook is taking on Twitter’s Periscope by expanding its Live video tool with a dedicated tab in the Facebook app. Join the Q&A with Chris Cox about Facebook Live.Posted by Facebook on Wednesday, 6 April 2016 The tool features a geolocation map that shows...
Apr 6, 2016 | E-commerce and E-retailing, Facebook marketing, Online advertising, Social media
Facebook has teamed up with Tesco’s data business dunnhumby to tie ads on the social network in with off-line sales. The move could help deliver greater understanding of the effectiveness of brands’ spending in social media. The deal syncs up Dunnhumby...
Apr 6, 2016 | Facebook marketing, Mobile, Social media, WhatsApp
WhatsApp, the world’s largest messaging service, has rolled out end-to-end encryption for its 1 billion users across all devices, including iPhones, Android, Windows, Blackberry and Nokia phones. The Facebook-owned messaging service announced the move amid...
Apr 5, 2016 | Facebook marketing
Facebook is booming in South East Asia, with 241 million people on Facebook in the region, 94% of them through mobile, according to new data. The data, from Facebook, also indicates that Instagram is seeing strong growth across Southeast Asia with 22 million...
Mar 23, 2016 | Facebook marketing, Mobile, Social media
Facebook has dropped support for BlackBerry phones, leaving users unable to connect to the social network through apps. The move means Blackberry users will have to use the mobile version of the website to log on to the social network. In February, Facebook-owned...
Mar 22, 2016 | Facebook marketing, Online advertising, Social media
Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity. Wut? Facebook showed whites and blacks diff versions of ads, calls it a ‘victory’ for race-specific...
Mar 18, 2016 | Facebook marketing, Mobile, Regulation, Social media
A US fashion firm has settled a case in which it was accused of failing to flag paid Instagram endorsements as being adverts. Printed Paisley Perfection // Featuring @LordAndTaylor // New #DesignLab Collection // #AD A photo posted by CaraASantana (@caraasantana) on...
Mar 17, 2016 | Facebook marketing, Mobile, Social media
Pope Francis has continued his mission to spread the word of the Catholic Church online, this time joining social network Instragram. Over the years, the Catholic church under Pope Francis has been enthusiastic about using the internet to engage with a global...
Mar 16, 2016 | Facebook marketing, Mobile, Social media
Instagram will no longer show posts in chronological order and instead serve up tailored pictures and videos, in a similar way to its parent company Facebook. In a blog post, Facebook said the change was sparked by the insight that, with an increasingly global user...
Mar 16, 2016 | Facebook marketing
Google’s artificial intelligence system AlphaGo won the final Go game of five against human world champion Lee Sedol on Tuesday, but rival Facebook has suggested that the victoroius machine wasn’t using real AI at all… Congrats to the DeepMind AlphaGo team...
Mar 14, 2016 | Facebook marketing, Social media, WhatsApp
Among the five major services, Snapchat has by far the youngest audience, with 83% of its audience under 35, according to new data. The study, from Global Web Index, found that by way of comparison, the equivalent figures on WhatsApp and Facebook Messenger are 61% and...
Mar 4, 2016 | Facebook marketing, Regulation, UK
Facebook is to pay millions more in UK tax after overhauling its structure, after it was revealed that the social network paid just £4,327 in corporation tax for an entire year. Under new arrangements, the majority of its advertising revenue initiated in Britain will...
Mar 2, 2016 | Facebook marketing, Social media
Facebook’s new ‘Reactions’ button gives users six new ways to express their emotions- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. But once they can- how will they interpret these rather...
Mar 1, 2016 | Facebook marketing, Online advertising, Social media
Facebook rolled out its ‘Reactions’ button last week, giving users six new ways to express their emotions at the click of a button- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. At launch,...
