Facebook takes on Periscope with live streaming video service
Facebook has launched a new service that lets users stream live video on the social network. Posted by Facebook on Wednesday, 2 December 2015 The tool has been tested by a select group of celebrities and high profile users have been able to use the service for several...New dad Zuckerberg to give away 99% of Facebook shares
Mark Zuckerberg plans to give away 99% of his $45bn Facebook fortune as he announced the birth of his first child. Priscilla and I are so happy to welcome our daughter Max into this world!For her birth, we wrote a letter to her about…Posted by Mark Zuckerberg...Video viral of the week: Unilever turns up office heat to highlight global warming
What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its our video viral of the...Case study: Controversial ‘Slap Her’ experiment tackles domestic violence (and gets 30m views)
One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment. The ad is from from Ciaopeople Media Group, a publisher that...Facebook brings free ‘basic’ internet to Africa with Airtel deal
Facebook is expanding its reach in Africa, giving free internet access to 17 countries in Africa via a deal with telco Airtel Africa. The ‘Free Basics’ program, rebranded from the controversial Internet.org scheme in September, brings relevant basic internet services...Facebook’s Paris safety check tool sparks accusations of ‘western bias’
Facebook founder Mark Zuckerberg has promised that the social network’s ‘Safety Check’ tool will be used more during disaster periods, after the company was accused of adopting a ‘western bias’ for not using the service in other regions. In the aftermath of the Paris...4 in 10 Facebookers ‘also on Instagram’
With Facebook posting another record-breaking quarter of results last week, Global Web Index looks at the cross-over between its four main services. Globally, over 60% of Facebook members now have an account on Messenger too – a service which has been posting serious...Marmite sells personalised jars on Facebook
Unilever’s Marmite has launched a personalisation campaign similar to Coca-Cola’s in order “to tap into the growing demand for personalised products”. Consumers can personalise classic 250g Marmite jars with theirs or someone else’s name. The personalised jars will be...Snapchat catches Facebook for video views as audience triples since May
The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast. Snapchat confirmed the figure following a report in the Financial Times. To put the number in perspective, Facebook announced just this past week...Facebook offers ‘location aware’ ads 1ft from stores
Facebook ads are about to get even more personal, telling marketers more about the people who pass by their shops and whether those potential customers have seen their ads ont the social network. The social media company is rolling out two new ad products aimed...Facebook debuts music sharing tool ‘Music Stories’
Facebook is letting people share 30-second song clips with one another via a new sharing tool on the social network. We’re introducing “Music Stories” today to enable better music discovery and sharing on Facebook. The new post format allows people to listen to...New Facebook AI can describe photos to blind people
Facebook is working on new artificial intelligence technology that can describe photos to people who can’t see them. Teaching machines to see and understandFacebook's AI team is working to build smart systems that can enhance people's lives. Watch this video...Half of Facebookers ‘watch videos on the site’
With Facebook set to announce healthy revenues in their third quarter earnings call later today, new research from Global Web Index looks at one avenue that promises to be a key revenue stream for Facebook in the future – video. Among those tracked by GWI, watching...Coca-Cola turns to social media to promote Christmas truck tour
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt. Are we coming to your town? RT to find out! When we hit 500 RTs we'll...Facebook targets emerging markets with Slideshow ad option
Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections. The format runs as a series of up to seven still images that display in a 15-second slideshow. Facebook said that...Facebook ‘2G Tuesdays’ show mobile speeds in India to staff
Facebook is enacting 2G Tuesdays, a voluntary scheme where for an hour on a Tuesday morning its developers’ apps are throttled to 2G data speeds. The initiative forces employees to use Facebook apps like Messenger and — well, Facebook — on a much slower connection...Back from the dead: #CadburyCraveyard resurrects discontinued chocolate bars for Halloween
Cadbury’s is bringing one of its old chocolate bars back from the dead this Halloween, with a social media vote determining whether Cadbury Marble or Cadbury Fuse bars will make a return in a highly limited special edition.
