Oct 26, 2015 | Facebook marketing, Search engine marketing
Facebook has indexed almost two trillion posts put on the site by its members to make it easier to find them- raising new privacy concerns in the process. The move will let Facebook track more accurately what people are talking about, so that its search tools can...
Oct 23, 2015 | Facebook marketing, Online video, Social media
Instagram has launched its third standalone app, Boomerang, letting users create one second looping videos on their mobiles. Introducing Boomerang from Instagram from Instagram on Vimeo. The app loops together 5 burst photos, playing them back and then immediately...
Oct 20, 2015 | Facebook marketing, Online advertising, Social media
My Car Check has helped to reunite a vehicle with its rightful owner after spotting a post on Facebook page They Stole My Wheels. The 2008 Vauxhall Vectra was pictured on a Yorkshire side street with several parking tickets – a giveaway sign that it had been...
Oct 15, 2015 | Facebook marketing, Online video, Social media
Facebook is testing new features aimed at getting people to watch more videos, as the social network looks to rival YouTube as the dominant hub for web videos. The feature appears on both the web and app versions of its service, and aims to make it easier for users to...
Oct 13, 2015 | E-commerce and E-retailing, Facebook marketing, Social media
Facebook is introducing a shopping section in its mobile app within the same menu as its Events and Groups offerings, as the social network looks to take on Amazon in the growing mobile commerce sector. The social network is also offering ads that take visitors...
Oct 12, 2015 | Facebook marketing, Social media
Following speculation about how Facebook would add a new ‘dislike button’, the social network has revealed it is testing six additional emojis to its ‘like’ button, dubbed ‘Reactions’. Today we're launching a test of Reactions — a more expressive Like...
Oct 12, 2015 | Facebook marketing, Regulation, Social media, UK
Facebook has defended paying just £4,327 in UK corporation tax for the whole of last year, saying it operates within the law. The amount is less than the average UK worker, who with an annual salary of £26,500, would contribute a total of £5,393 through income tax and...
Oct 7, 2015 | Content marketing, Facebook marketing, Social media
Facebook has launched a number of second screen tools including voting buttons, custom icons and a photo submission app, to help broadcasters encourage interaction from the new generation of ‘second screen’ viewers. The concept of ‘second screening’ (viewers watching...
Oct 7, 2015 | Facebook marketing, Social media
Facebook is to launch a satellite in the second half of 2016 that will provide internet access to remote areas of Africa, under the controversial Internet.org scheme. In a post on the social network, Mark Zuckerberg said he hoped the move would connect...
Oct 5, 2015 | Facebook marketing, Social media
Social networking giant Facebook is letting users put up videos as their profile pictures. The looping videos appear smack in the middle of the profile page (rather than on the left as before). The size of the photo or video is now bigger, and there’s a new place to...
Sep 28, 2015 | Facebook marketing, Online advertising, Online video, Social media
Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric. The move, announced at the start of industry event Advertising Week, marks Facebook’s...
Sep 25, 2015 | Facebook marketing, Social media
Facebook is to post an exclusive 360-degree Star Wars clip, as the social network looks to ramp up its virtual reality content ahead of the commercial launch if its Oculus Rift device. 360 Video on FacebookPosted by 360 Videos on Facebook on Tuesday, 22 September 2015...
Sep 24, 2015 | Facebook marketing, WhatsApp
Facebook is considering ways to make money from its popular Messenger app, possibly taking a cut in sales from click to call messages and ecommerce sales. Speaking at TechCrunch Disrupt, Andrew Bosworth, Facebook’s head of ads and Pages, said business could...
Sep 23, 2015 | Facebook marketing, Social media
Last week, Facebook revealed it was developing a much-sought-after ‘dislike’ button, giving it even greater insight into the likes and dislikes of its users. New research from Global Web Index sheds light into why the social network is so keen to get an extra layer of...
Sep 21, 2015 | Facebook marketing, Social media, Twitter marketing
With Instagram having recently opened its platform to all advertisers, new research looks at the ongoing battle between the photo-sharing site and Twitter. The study, from Global Web Index, tracks the global reach of each social media platform by territory. Last year,...
Sep 18, 2015 | Facebook marketing
Facebook will start collecting data on users’ web viewing for the company’s ad-targeting systems next month, in a bid to serve more relevant ads on the social network’s pages. But privacy campaigners say its opt-out policy doesn’t go far enough… Using its ‘Like’ and...
Sep 18, 2015 | Facebook marketing, Online advertising, Online video, Social media
Facebook is developing a service that will let advertisers pay for ads only when a user scrolls through the ad from top to bottom on its news feed. The new service, called “100 percent in-view impressions”, will include text, photo, link and video ads, the...
Sep 18, 2015 | Facebook marketing, Social media
Facebook has launched a tool to help journalists find, organise and publish content found on its social network. The free tool called Signal, helps journalists find, source, and embed content from Facebook and Instagram. Journalists can also access lists of public...
Sep 16, 2015 | Facebook marketing, Social media
Facebook is finally launching a ‘dislike’ button, following years of demand for the feature, designed to help users to “express empathy” with their friends. The social network’s users have long pointed out the thumbs-up...
Sep 15, 2015 | Facebook marketing, Social media
With the start of The Rugby World Cup just days away, Facebook has posted a World Cup guide, as the social network continues to postion itself as a news and content destination. The new service gives users the top team and player accounts to follow to help fans keep...
