Apr 8, 2015 | Mobile, Online advertising, Online video, Viral and buyrals
How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit...
Apr 8, 2015 | Online advertising, Online video, Regulation
US consumer watchdog groups have accused Google of blurring the line between ads and original content in its YouTube Kids app. The coalition of consumer and child advocacy groups is asking the Federal Trade Commission to investigate Google’s YouTube Kids app,...
Apr 1, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment. The brand has used a Facebook post from a fan posted earlier this year, that proclaimed the brand’s mayonnaise was “One Of The Greatest Things Ever Created”....
Mar 27, 2015 | Online video, Twitter marketing
Twitter has launched Periscope, an app that rivals newly popular apps like Meerkat by letting users to instantly live-stream from a smartphone. Watch this video from the Wall Street Journal demonstrating the new service below: Once a user syncs their Twitter account...
Mar 25, 2015 | Online video, Viral and buyrals
Mars Petcare has teamed up with BuzzFeed to create a new campaign promoting its latest ‘Snacky Mouse’ cat toy. See why it’s our video viral of the week below. Mars Petcare, owner of the Temptations cat treat brand, worked with Buzzfeed to create a game, ‘Snacky Mouse...
Mar 23, 2015 | Online advertising, Online video
In a move that could change commercial breaks forever, Google is testing a TV ad tracking program, using its high speed internet and TV service ‘Google Fiber’. Rolling out to subscribers in Kansas City, US, the move could make the sale of TV ads much more like ads on...
Mar 20, 2015 | CPG, Online advertising, Online video
L’Oreal is promoting the healthcare benefits of its skincare brand La Roche-Posay with a new social awareness campaign features dalmatian dogs. The global Skinchecker campaign follows successful mole checking road show events by the brand in international...
Mar 19, 2015 | Online advertising, Online video, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. A day in the life of a YouTube star: Film sheds light on ‘Internet famous’ What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of...
Mar 18, 2015 | Mobile, Online video
Apple is reportedly planning its own low cost TV streaming service to rival the likes of NetFlix and the upcoming HBO Go. The Wall Street Journal is reporting that by this autimn, Apple expects to have its own TV service, working with all devices powered by its iOS...
Mar 16, 2015 | Online video, Viral and buyrals
What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of some of the most influential Vloggers in the UK today. Watch the 30 minute film here: Zoella,TomSka, and NikiNSammy star in the film, exploring the ups...
Mar 16, 2015 | Online video
YouTube has introduced 360-degree videos to its service, letting users watch the films through their browser as well as by using their phones as a version of virtual reality. The Google-owned company suggested the new tool could be used to let viewers “see the stage...
Mar 12, 2015 | Online video, Regulation
David Cameron and Ed Miliband have been considering a proposal to join a live internet ‘digital debate’ hosted on YouTube ahead of the general election campaign. A consortium of the Guardian, the Telegraph and YouTube is offering to act as a platform for a...
Mar 6, 2015 | E-commerce and E-retailing, Online video, Social media
Young UK consumers are more likely to engage with promotions on retailer websites rather than Twitter and Facebook, according to new research. The study, from RapidCampaign found that despite being the generation most comfortable with social media, when it comes to...
Mar 5, 2015 | Marketing through gaming, Mobile, Online advertising, Online video
Crossy Road has made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements. Developed in just six weeks by Hipster Whale, the aim for Crossy Road was not to make a lucrative game but a popular...
Mar 4, 2015 | Online video, Viral and buyrals
All too often, YouTube ads are not tailored to pre-roll- meaning that viewers are likely to skip because they are given little incentive to continue watching. This funny new ad series from US car insurance firm Geico generated 725,000 unaided YouTube views in one day...
Mar 3, 2015 | Online video, UK
The biggest channels on YouTube have more than doubled in audience size, with a toy unboxing show proving to be the most popular, according to new research. View a sample video from Funtoys Collector, which has over half a million views alone, here: In January,...
Mar 2, 2015 | Online video
UK TV viewing fell by 4.5% during in 2014, with digital viewing rising 17% during the same period, according to new research. The latest Broadcasters’ Audience Research Board (BARB) figures indicate that total daily TV viewing in the UK during 2014 averaged at...
Feb 26, 2015 | Online advertising, Online video
This year’s Cannes Lions Festival kicks off in June, but the organisers have already courted controversy with a series of ads urging firms to send their ‘worst employees to the festival, as its ‘cheaper than severance’. Created by McCann London, the ad series runs as...
Feb 24, 2015 | Content marketing, Online video, Unilever - Research, tips and news for marketers
Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up. As native ads have grown in popularity, many brands are unsure of the best ways to execute and measure...
Feb 24, 2015 | Mobile, Online video
YouTube has launched a new app for children this week in a bid to make using the service safer. YouTube Kids comes with parental controls and restrictions on who can upload content. The app will run separately to the main YouTube service and it will initially be...
