In a crowded marketplace, Adidas needed a way to stand out from the competition and serve relevant messages to people at crucial points in their purchase decisions. This case study looks at how the sportswear brand used programmatic display ads to tell exactly the right stories to the right people, at the right step in the customer’s journey to maximise sales.
The UK’s social distancing measures due to coronavirus are having a measurable impact on the amount of time people are spending with digital and traditional media, with TV time among adult viewers up 10 minutes per day in 2020, according to new research.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Guardian Labs is working with TENA on a new, long-running campaign, The Last Taboo, which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.
A week after hitting the market, short video streaming service Quibi has announced that it has reached 1.7m downloads since launching, higher than analysts expected.
Consumers are increasingly expecting companies to ‘step up’ as people are beginning to worry more about their finances than their health as the Coronavirus pandemic progresses across the world, according to a new global survey.
With consumers homebound, marketing budgets and ad performance are under the microscope, new data looks at how brands and advertisers are adapting to new TV viewing and response patterns under COVID-19 conditions.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content
Procter & Gamble has teamed up with social media influencer Charli D’Amelio to promote a different kind of dance challenge: the “distance dance.”
Mobile video ads in the UK are ahead of the global average for viewability and time spent, but display ads lag slightly behind, according to new research.
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
Content marketing firm Taboola has teamed up with software company in the world, Moat by Oracle Data Cloud to give video advertisers the ability to pay only for those impressions that meet their desired outcome, such as 100% viewability.
Demand for short films averaging 12 minutes is at an all-time high and increasing rapidly, with a growing number of the population confined to their homes due to coronavirus, according to new research.
Cross screen TV analytics company Samba TV and ad tech firm advertising technology platform The Trade Desk have expanded their US partnership to international markets, beginning in Australia.
As the coronavirus shuts down major trade shows, industry gatherings and customer events around the world, digital content has become indispensable in driving business opportunities, market education and customer engagement in 2020, but many firms aren’t keeping pace.
Gen Z favours watching YouTube over TV and other streaming platforms, with 33% of respondents admitting they had gone on to purchase something having it featured or reviewed on YouTube, according to new research.
With the Tokyo Olympic games now postpones until 2021 due the Coronaviruus lockdown, interest in live streaming events increases, with three quarters of consumers now craving live streams of varying events, including music performances and sporting events, according to new research.
Disney has gone live in the UK and western Europe as streaming and TV viewing surges with coronavirus keeping millions of people at home.
