A YouTube livestream hosted by fitness coach Joe Wicks attracted nearly one million simultaneous views this morning, as School children around the UK began their first day of home study due the Cornavirus.
Netflix in 2019 launched about nine times as much original programming as its chief video-streaming rival Amazon, reflecting the divergent business models of the two companies.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Netflix and YouTube are reducing streaming quality in Europe to prevent the internet collapsing under the strain of usage due to the coronavirus pandemic.
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.
Tena’s new #Ageless campaign talks sex to challenge perceptions of ageing and incontinence
Interest in Disney’s new streaming service has risen significantly in the lead up to its launch on March 24th, according to new research.
John West, has launched its ‘Get Yourself Shipshape’ campaign for 2020 to encourage and inspire healthy, active lifestyles across the nation.
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017.
Over half of UK households say they mainly watch programmes on the five traditional channels, up from 46% two years earlier, according to new research.
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.
Sky was the UK’s biggest spender in traditional advertising in 2019, according to new data.
Three’s biggest ever ad campaign aims to be the antidote to winter blues and bleak forecasts with an optimistic glimpse into Britain’s 5G-powered future, complete with holographic Lewis Capaldi and VR space battles.
MediaCom UK’s The Entertainment Division (TED) has partnered with theatre and arts marketing company Luke Shires Marketing (LSM).
As YouTube influencers get more popular, new research reveals the highest paid social media stars on the platform.
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.
Ad tech firm The Trade Desk has launched its new advertising campaign, directed by comedian Neal Brennan using humour to compare the advertising limitations of walled gardens, such as today’s popular search and social platforms, with opportunities of the open internet.
Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time-lapse video to showcase its removal of artificial preservatives.
Google is reportedly planning to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.
