Dec 1, 2014 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the...
Nov 28, 2014 | Mobile, Online advertising, Online video
‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today. Built by Vdopia exclusively for mobile video, Chocolate is designed for brand marketers and demand partners who want...
Nov 26, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Regulation
In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the...
Nov 26, 2014 | Mobile, Online advertising, Online video
What does the future hold for digital industry? A new report predicts that 2015’s headlines will be dominated by Go-Pro and Netflix being snapped up by larger rivals, closer alliances between East and West firms and 3D printers will struggle to get mainstream...
Nov 26, 2014 | Online video
Eight in ten internet advertisers in Spain use video for their marketing or communication, with branded videos proving most popular and short form videos the fastest growing, according to new research. The study, from IAB Spain in conjunction with ADman Mediaand TNS ,...
Nov 24, 2014 | Online video, USA
Netflix accounts for about a third of Internet traffic in North America on “fixed” connections, but the video streaming service also accounts for a tenth of all uploaded traffic too, second only to BitTorrent, according to new research. Sandvine’s latest Global...
Nov 20, 2014 | Online video, USA
To celebrate Mothers May 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views. No clue as...
Nov 20, 2014 | E-commerce and E-retailing, Mobile, Online video, WhatsApp
Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. Post by Lacoste. Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic...
Nov 20, 2014 | E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals
Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below… An interactive video on YouTube that lets users choose to view scenes in red, yellow green, blue or...
Nov 19, 2014 | Online video, Viral and buyrals
Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street...
Nov 18, 2014 | Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate. The 30- and 60-second spots from WPP’s Ogilvy & Mather and David show speeches...
Nov 18, 2014 | Content marketing, Online advertising, Online video
As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers. The study, from IAB and Millward Brown, indicates that...
Nov 14, 2014 | E-commerce and E-retailing, Online video
YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets. Watch this video from the BBC reviewing the service: YouTube Music Key is currently available as six-month free trial...
Nov 13, 2014 | Facebook marketing, Online video, Social media
The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos. At the start of...
Nov 13, 2014 | Online advertising, Online video, UK
Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’. The service lets brands target specific Channel 4 audiences based on interests such as gadgets or food. The first brands to...
Nov 13, 2014 | Online advertising, Online video
John Lewis is widely regarded as the ‘King’ of the Christmas ad, known for using tracks (generally covers) from up-and-coming singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. But new research...
Nov 12, 2014 | FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, UK
Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research. The study, from Kantar, found that increasingly, no longer are the youngest adults the most likely to search online for products...
Nov 11, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, UK
Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’, which launches this week. In October, the supermarket ran an online campaign, created by BBH...
Nov 10, 2014 | CPG, FMCG digital marketing food and beverages, Online video
Nando’s has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens. Designed by 18 Feet & Rising, the campaign creative demonstrates how Nando’s Grocery sauces...
Nov 10, 2014 | China, Content marketing, Marketing through gaming, Online video
Rovio has struck a partnership with the Digital Entertainment Business Division of Alibaba Group and introduce Angry Birds Stella to fans through Chinese Idols, broadcasted by Shanghai Media Group. Angry Birds Stella will be seen throughout the season Finals of...
