Jul 1, 2016 | Social media, Twitter marketing
Combining TV and Twitter ads can result in an 18 percent increase in ROI when run concurrently, according to new research. The study, from Neustar and Twitter in Spain aimed to give marketers the insights needed to validate the impact social media has on TV, and...
Jun 30, 2016 | Content marketing, Facebook marketing, Social media
Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers. The social media giant said in a statement that the goal of the “news feed,” which...
Jun 30, 2016 | E-commerce and E-retailing, Social media
Retailers selling consumer electronics and fashion products benefit the most from social commerce, according to a new report that looks at how social commerce platforms are being used arpound the world. The study, from Pepper.com, indicates that more consumers rely on...
Jun 29, 2016 | Mobile, Social media, Twitter marketing
Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement. Coming soon! Unleash your creativity by adding fun #Stickers to your photos on Twitter: https://t.co/Ph92Oivyhy...
Jun 27, 2016 | Mobile, Social media
Snapchat is growing up, as the chat app now tops the the iOS downloads chart for the first time, according to new data. The figures, from App Annie, indicates that While the app grew globally, the largest growth in downloads from a single country came from its country...
Jun 24, 2016 | Regulation, Social media
Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage. That is according to CIM (The Chartered Institute of Marketing), which has this week released new research into the prevalence...
Jun 23, 2016 | Online video, Social media
Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video. The new tool lets Tumblr users live...
Jun 22, 2016 | Online video, Social media, Twitter marketing
Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience. Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and...
Jun 17, 2016 | Social media, Twitter marketing
The ‘winky face’ is set to become the new keyword, as Twitter starts letting brands target ads based on the emojis people use. Under the new scheme, brands can push ads to people based on their use of sentiment, food, and passion emojis. The social media...
Jun 17, 2016 | Mobile, Social media
Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores. Among the findings: • 92 percent of the Snapchat ad campaigns drove a positive lift in in-store sales • Snapchat ad campaigns exceeded Oracle Data Cloud norms on all key metrics...
Jun 16, 2016 | Content marketing, Online advertising, Online video, Social media
Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research. The study, from PR and marketing professionals by the app Takumi, indicates that 8 in 10 industry professionals now work with...
Jun 15, 2016 | Mobile, Online advertising, Online video, Social media
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising. Under the new scheme, Snapchat’s vertical-video format will be rebranded in the coming weeks as Snap Ads. The...
Jun 15, 2016 | E-commerce and E-retailing, Social media
There has been a dramatic shift in Brits turning to their peers to access goods and services via sharing economy, increasing three times in 2016 compared to 2015, according to new research. The study, frim Hitwise, a divison of Connexity, found an increasing number of...
Jun 15, 2016 | Social media
This week saw Microsoft buy LinkedIn for an astronomical $26bn, surprising many. But new data reveals that 4 in 10 internet users are on the business-focused social network. The study, from Global Web Index, revealed that LinkedIn has seen steady and consistent growth...
Jun 14, 2016 | Online advertising, Online video, Social media
Men’s gender perceptions are changing, and a fresh advertising approach is essential for brands looking to target 16-21-year-old men, according to new research. A new report reveals that a fresh approach is needed in the development of advertising and creative...
Jun 13, 2016 | Social media
Microsoft has struck a $26.2bn (£18bn) deal to buy professional social platform LinkedIn, paying more than Facebook did for WhatsApp. Our CEO @jeffweiner’s reflections on today’s announcement that LinkedIn will be joining forces with Microsoft....
Jun 9, 2016 | Content marketing, Mobile, Social media
Snapchat has redesigned its ‘Discover’ section, merging it with ‘LIve Stories’ to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online. The Discovery channels work as mini mobile magazines, with animations,...
Jun 9, 2016 | Mobile, Online advertising, Social media
The vast majority (80%) of ‘shared’ content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps, according to new research. The study, from RadiumOne, indicates that that way Britons share and interact with online content on...
Jun 9, 2016 | Social media
Snapchat has now overtaken Twitter for daily users, a good indicator of its explosive growth, accoridng to a news report. Bloomberg reports that sources close to the company say it sees an average of 150 million users a day, up from 110 million users in December. This...
Jun 9, 2016 | Social media
Tumblr and Yahoo Sport have predicted the winner of UEFA EURO 2016, with Germany defeating Spain in the final for the championship, according to data analysis. Yahoo research scientists were tasked with predicting a tournament winner based on a combination of...
