McDonald’s fail: Name your own burger site attracts tasteless creations
Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a “Create Your Taste” campaign that resulted in a number of highly offensive burger names appearing on its official site. The ‘Create Your Taste’ contest asked fans of the...Snapchat adds ‘suggest a friend’ feature
Snapchat has introduced a new feature that could help brands and users get more followers: Suggest a Friend’. Before, users were required to find exact Snapchat handle and suggested names manually to friends. The new feature is available via the Snapchat stories list....UK leads Europe for social engagement
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research. The findings, from Adobe’s Europe Best of the Best 2015 Report, provides insight into how brands should use the...Twitter opens verification for all: How to get a blue tick
Twitter is finally giving everyone a chance at the coveted blue verified badge, offering an online application for its users that will grant them presigious tick. However, Twitter still says it will only approve ‘an account may be verified if it is determined to...Third of 16-24s use social media for product research
With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels. The study, from Global Web Index, indicates that search engines...The five types of millennials: From mobile mavens to thrifty traditionalists
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed. Global audience technology company surveyed more than 5,000 consumers to understand how cultural,...Who were the true winners and losers of Euro 2016? [INFOGRAPHIC]
Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament. Goal Studios, the newly launched digital football agency from Perform Media,...The rise of the ‘Smart-up’: UK leading rise of AI firms
With Twitter recently paying $150m for 14-person Magic Pony, a UK-based AI visual search company, are we seeing the rise of the ‘smart-up’: companies that are transforming marketing through artificial intelligence? This new report from Magister Advisors takes a closer...Thumbs up: Facebook redesigns like button
Facebook’s like button is getting a new look, swapping the letter ‘F’ with the more universal thumbs up symbol. The move is part of a broader redesign of Facebook’s social plugin buttons that makes them flatter and more distinct. Previously,...“Hey Bae <3": Microsoft mocked for embarrassing millennial recruitment email
Microsoft’s latest attempt to recruit the next generation of engineering talent has backfired, as its rather awkward attempts at ‘Millennial speak’ have been roundly mocked on social media. The email went viral after it was shared by Twitter user...Facebook Messenger gets Snapchat-style ‘Secret Conversations’
Facebook Messenger has begun testing ‘Secret Conversations’, a feature that enables end to end encryption for conversations within Messenger with private messages that can disapear. Messenger Secret Conversations from Facebook on Vimeo. The messages become...Mind the reality gap: Five myths about sharing personal data
Consumers in the UK have little understanding of the complexities surrounding the security of their personal data and are falling prey to a host of myths that could put them at risk according to a new report. Relying on these misconceptions can lead people to fail to...Two-thirds of Olympics TV viewers will be second-screening- report
Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne. Among the 64% of second-screeners, online activity unrelated to the Olympics...Euro 2016 takes mobile mainstream: Sports app use grows 65%
As Wales’ historic journey in Euro 2016 comes to an end, with Ronaldo emerging triumphant over club-mate Gareth Bale last night, new data from Flurry shows this year’s tournament has been the most mobile-centric yet. Sports app usage across the UK, Germany and France...Facebookers give top 10 reasons for using social media
When asked about their main reasons for using social media, over 4 in 10 Facebookers list keeping up with their friends as one of their biggest motivations, according to new data. The study, from Global Web Index, gives some context for why the service has announced...Coca-Cola targets millennials with CokeTV YouTube channel
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.
