Jun 7, 2016 | Facebook marketing, Social media
Facebook has instructed all Android users to download its Messenger app, ending support for the service from directly within the social network’s own website. The move means that any one-to-one conversations will now have to be done via the Messenger App on mobile...
Jun 7, 2016 | Social media
Nearly all online adults around the world access a social network regularly, according to new data. The study, from Global Web Index, looks at the sheer reach that social networks now offer. Across GWI’s 34 countries, it’s 97% of online adults aged 16-64 who say they...
Jun 6, 2016 | Regulation, Social media
Facebook founder Mark Zuckerberg briefly lost control of both his Twitter and Pinterest accounts this morning, after a hacking group broke in to both, defacing the pages. The hacking group, called ‘OurMine’ claimed they found Zuckerberg’s details in...
Jun 6, 2016 | Content marketing, Facebook marketing, Social media
UK Prime Minister David Cameron is to appear in BuzzFeed’s EU referendum event, which will be streamed using Facebook Live on June 10th. The Facebook Live “townhall” discussion will be moderated by editors from Buzzfeed and hosted on the...
Jun 3, 2016 | Mobile, Social media
European startup Menu Next Door has secured $2 million round of funding from Index Ventures, Local Globe, Kima Ventures, and TheFamily to expand its novel approach to food delivery. The app lets you “explore what’s cooking in your neighborhood,” relying on a...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
Jun 2, 2016 | E-commerce and E-retailing, Marketing through gaming, Mobile, Online advertising, Social media
Women are more likely than men to use the internet on their mobile phones, with social media, retail and games showing the biggest differences in engagement across genders, according to a new report. The study was released by UKOM, the body responsible for online...
Jun 2, 2016 | Digital marketing skills, Facebook marketing, Social media
One in four (24%) decision makers say Facebook is their preferred social channel of choice when seeking information on a purchasing decision, ranking it ahead of Twitter and LinkedIn, according to a new study. The Hotwire study entitled Changing Face of influence...
Jun 1, 2016 | Regulation, Social media
Hundreds of millions of hacked account details from social networks MySpace and Tumblr have been advertised for sale online. In both cases, the logins appear to have been stolen several years ago but only recently came to light. The incident comes the same month it...
May 27, 2016 | E-commerce and E-retailing, Facebook marketing, Social media
ASOS customers in Australia are claiming that the clothing retailers Facebook page is being run by bots (or rather robotic staff), after a series of baffling replies to their inquiries. The nature of the replies from Asos, which were first spotted by Australian media...
May 25, 2016 | Social media, Twitter marketing
Twitter has relaxed the rules for what counts against its iconic 140-character limit in Tweets, dropping pictures and video along with @name replies. Twitter is hoping the changes hopes this will help people engage more, and have more meaningful dialogue. It found...
May 25, 2016 | Social media
A crowdfunded campaign for reconstruction firm FrontOffice has propelled the company to become listed on stock exchange, becoming the fastest crowdfunded exit. Swedish company reconstruction firm FrontOffice Nordic AB, raised almost €600,000 from crowdfunding...
May 24, 2016 | Facebook marketing, Social media
Facebook is changing the way it runs its Trending Topics feed, following accuastions that the social network is deliberatley excluding right wing politcal subjects from its charts. The move comes after an internal investigation that recommends more training for staff...
May 24, 2016 | Mobile, Social media
To promote the upcoming Teenage Mutant Ninja Turtles movie, Paramount Pictures is jumping in on the chatbot craze with four bots on popular teen chat app Kik which allow users to chat with the comic book heroes. Each chatbot has a personality based on their...
May 24, 2016 | China, Regulation, Social media
Chinese government employees are inserting millions of deceptive messages into the streams of real social networks, to divert citizens’ attention from adverse or embarrassing news, according to new research. Gary King, a political scientist at Harvard...
May 23, 2016 | CPG, Facebook marketing, Social media, Viral and buyrals
Last week, a mother’s video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl’s, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react...
May 23, 2016 | Content marketing, Facebook marketing, Social media
“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post. In which Scott Disick copied and pasted the email from the skinny tea...
May 19, 2016 | Regulation, Social media
A hacker is advertising what they claim is more than one hundred million LinkedIn logins for sale, forcing the social network to reset accounts. The IDs were reportedly sourced from a breach four years ago, which had previously been thought to have included a fraction...
May 18, 2016 | Facebook marketing, Mobile, Social media
Instagram is testing a new analytics tools that provide deeper analytics as the Facebook-owned photo-sharing platform aims to provide more value to brands and marketers. The new Instagram analytics platform, known as “Insights” in the app, provides...
May 17, 2016 | Social media, Twitter marketing
Photos and links will no longer count towards Twitter’s 140 character limit, as the social network looks to give its users more room to tweet, according to a new report. According to Bloomberg, citing anonymous sources, Twitter will make the update in the next...
