Smartphone now accounts for half of all UK digital ad spend
UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.
Sports fans spend 5 times more on streaming than Netflix subscribers
Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research. Deltatre today unveiled Where the Money is Going: The Future of Sports Entertainment, an unprecedented global analysis of the...UK ad budgets show surprise comeback amid Brexit crisis
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.
UK ad budgets show surprise comeback amid Brexit crisis
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data. The quarterly Bellwether from the Institute of Practitioners in Advertising (IPA) features original...Premium ad views up 22%: Live content and smart TVs drive growth
There has been continued growth in video ad views, driven by the increase in connected TV, as well as live content, according to new research.
L’Oréal partners with Boots for AI-powered spot-scanning advice tool
L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores...The Netflix effect: Majority of US now streaming ‘Over The Top’ content
There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” – pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.
The Netflix effect: Majority of US now streaming ‘Over The Top’ content
There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” – pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research....Disney takes on Netflix with streaming service
Disney has revealed its much anticipated streaming service including every Pixar film ever released, all the Star Wars films and every episode of the Simpsons.
Disney takes on Netflix with streaming service
Disney has revealed its much anticipated streaming service including every Pixar film ever released, all the Star Wars films and every episode of the Simpsons. Disney+ will feature 8,000 film and TV episodes as it unveiled details of the product at its California...Data, Technology, Creative And Strategy: The Perfect Digital Storm
There are three layers of the digital landscape: technology, artificial intelligence and experiences. Kelly Allison, founder and MD of digital comms and brand experience agency KVA, argues that many companies aren’t using the right tools to their full advantage, and...Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans?
Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research.
4C buys stake in iQ Media to create TV intelligence network Kinetiq
Marketing technology company 4C Insights has bought a majority stake in iQ Media, creating the world’s biggest combined TV intelligence network – Kinetiq.
Online video needs “fundamental rethink”
There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.
Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans?
Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research. Data analysed by The Trade Desk, reveals unexpected characteristics of fans of...Online video needs “fundamental rethink”
There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research. The study, by Unruly, the IPA and marketing consultant Peter Field, looks into the emotional and cognitive triggers of video...Latin American content giant Globo gets worldwide revamp
Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it’s brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among...Young’s debuts hyper-targeted second screen TV ad campaign
Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.
Hotels.com gives pets post-Brexit ‘Fakeations’
With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK.
