Jul 5, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.
Jul 1, 2016 | Online video, Viral and buyrals
Trailers account for less than one quarter of content shared from film-related websites according to new research. The study, from RadiumOne, also found that action films are the most reliant on trailers, mobile and dark social for sharing. An analysis of over 262,000...
Jun 30, 2016 | Content marketing, Facebook marketing, Social media
Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers. The social media giant said in a statement that the goal of the “news feed,” which...
Jun 30, 2016 | Online video
Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband. The new smart box that will let customers watch and pause live television. At an event in London, Gidon Katz,...
Jun 27, 2016 | CPG, India, Online advertising, Online video
This social media video for Ariel washing Powder was hailed by Facebook’s Sheryl Sandberg as “one of the most powerful” she’d ever seen. The Indian ad campaign encouraged men to do their fair share of housework. Case study summary • Video and social...
Jun 27, 2016 | Online advertising, Online video
The fourth day at Cannes Lions included insights from Will Smith, Anna Wintour, Usher and Wendy Clark. View the highlight video below:
Jun 24, 2016 | Content marketing, Regulation
The shock result of the EU referendum has left the UK marketing industry asking: What Next? We have gathered some of the key quotes from people in the sector on how UK leaving the EU could change digital marketing in the UK. Chris Combemale, CEO of the DMA: “The EU...
Jun 24, 2016 | Online video
In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year. With 20 million views collectively, the YouTube Ads Leaderboard showcases the top ads that people choose to watch — Ads are...
Jun 24, 2016 | Online video
YouTube has launched an online educational tool for agencies to help them learn the tricks of YouTube’s biggest stars in order to create better branded content for the video platform. Launching at Cannes Lions 2016, the YouTube Brand Partner Program Certification...
Jun 23, 2016 | India, Online video, Viral and buyrals
A campaign featuring transgender pop band from India has won the second annual ‘Glass’ Award at Cannes Lions, for its work to promote gender equality. Glass: The Lion for Change is devised in partnership with Lean In.Org and launched last year, were also...
Jun 23, 2016 | Online video, Social media
Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video. The new tool lets Tumblr users live...
Jun 22, 2016 | Online video, Viral and buyrals
The third day of Cannes Lions features talks from Sir John Hegarty, Brian Chesky and Joanna Coles, Samsung, Adobe with Stefan Sagmeister. Watch this video highlight reel capturing key moments below:
Jun 22, 2016 | Online video, Viral and buyrals
Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week below…...
Jun 22, 2016 | Online advertising, Online video
Car companies are enjoying the most success from Euro 2016 , gaining the highest proportion of searches amongst all brand sponsors, according to new research. The study, from Bing, reveals the most popular brand sponsors for the Euros Championship this year: Key...
Jun 22, 2016 | Online video, Social media, Twitter marketing
Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience. Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and...
Jun 17, 2016 | Online advertising, Online video
Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads. The new iOS app, called YouTube Director, is designed to help businesses with...
Jun 16, 2016 | Content marketing, Online advertising, Online video, Social media
Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research. The study, from PR and marketing professionals by the app Takumi, indicates that 8 in 10 industry professionals now work with...
Jun 15, 2016 | Mobile, Online advertising, Online video, Social media
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising. Under the new scheme, Snapchat’s vertical-video format will be rebranded in the coming weeks as Snap Ads. The...
Jun 15, 2016 | Online advertising, Online video
Kantar and The The Netherlands TV industry body Stichting KijkOnderzoek (SKO) have teamed up to offer what it claims is the world’s first combined campaign reporting for TV and online combined. SKO is the first TV currency in the world to deliver reach and GRP’s for...
Jun 15, 2016 | Content marketing
Content recommendation firm Outbrain has promoted Stephanie Himoff to Managing Director Northern Europe. Previously the company’s UK MD, Himoff joined the UK team in 2012 and has been instrumental to growing the business working with premium publishers such as BBC,...
