Feb 21, 2014 | Australia and New Zealand, Online advertising, Social media
Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage...
Feb 21, 2014 | Australia and New Zealand, Social media
2.8 million people accessed a social media site in New Zealand during November 2013, according to new research. The data, from Nielsen, found that this category reached 94.6 percent of the total New Zealand internet audience. Facebook was the clear leader with 1.95...
Feb 13, 2014 | Australia and New Zealand, China, Latin America, Online advertising, Russia, USA
This chart shows internet penetration by region. North America and Western Europe have the highest internet penetration out of any region analysed with 81% and 78% of the populations being online. Both North America and Western Europe have double the amount of...
Jan 7, 2014 | Australia and New Zealand, France, Mobile
Apple’s share of smartphone sales has grown following the September release of the iPhone 5s and 5c, but its share of most major markets remains lower than this time last year, in the face of growing competition from rivals, according to new research. The latest data...
Jan 3, 2014 | Australia and New Zealand, Online advertising
Digital media in Australia has grown at a rapid pace and marketers have slowly shifted their marketing dollars toward this medium. This infographic from Neilsen looks at how online advertising makes up 27% of the total ad spend pie—up eight-fold from 3% in 2003. View...
Dec 12, 2013 | Australia and New Zealand, Content marketing, Online advertising, UK
UK marketers rate themselves more highly in terms of effectiveness when compared with North American and Australian marketers, according to new research. Content Marketing in the UK: 2014 Benchmarks, Budgets & Trends from Content Marketing Institute The Content...
Dec 5, 2013 | Australia and New Zealand, Mobile, Regulation
Measuring the effectiveness of mobile advertising remains a major challenge. The number of data points give so many options for what marketers measure has blocked the creation of single currencies in the way that GRPs became the TV currency. Here’s how Australia is...
Nov 18, 2013 | Australia and New Zealand, China
This chart shows the breakdown of online audience age in Asia Pacific compared to the worldwide average. India has the highest percentage of young people online, with the 15-24 age group accounting for 37% of India’s online audience. Interestingly, Australia,...
Nov 13, 2013 | Australia and New Zealand, China, India
The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest challenge...
Nov 6, 2013 | Australia and New Zealand, China, France, Latin America, Mobile
Windows Phone now accounts for one in ten smartphone sales across the five major European markets and has seen strong growth in the UK, but Android still leads the way, according to new research. The new data, from Kantar Worldpanel ComTech, looks at smartphone sales...
Oct 28, 2013 | Australia and New Zealand, France, Online advertising, UK, USA
This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list....
Oct 28, 2013 | Australia and New Zealand, Online advertising, UK, USA
This chart show the top 10 ad markets in 2012. The US leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10). South Korea in number 10 in the list but the report by ZenithOptimedia predicts that...
Oct 1, 2013 | Australia and New Zealand, Mobile, Online advertising, Search engine marketing
The amount spent on internet and mobile advertising worldwide is forecast to exceed that spent on newspapers within two years, according to new research. The report, from media buying agency ZenithOptimedia indicates that spending on advertising on mobile devices is...
Aug 20, 2013 | Argentina, Australia and New Zealand, Brazil, Chile, China, India, Latin America, Online advertising, Russia
Singapore is the nation most motivated to go online by entertainment; The Portuguese the most motivated by information and the Chinese by self-expression and transaction, according to new research by global media agency network Mindshare. These are just some of the...
Aug 12, 2013 | Australia and New Zealand, Mobile, Online advertising, Online video, Search engine marketing
Online advertising spend in Australia reached $3.6bn in the past year, up 14% and overtaking TV for the first time, according to new figures.s The figures, from IAB Australia and PricewaterhouseCoopers, indicate that over the first six months of the year total online...
Aug 6, 2013 | Argentina, Australia and New Zealand, Brazil, China, E-commerce and E-retailing, France, Germany, India, Latin America, Russia, UK, USA
This chart shows the percentage of each country’s internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. Western Europe’s online population is very engaged...
Jul 25, 2013 | Australia and New Zealand, Marketing through gaming, Online video, Viral and buyrals
Earlier this year, V Energy launched an online game in New Zealand inviting customers to steal their share of the $100,000 prize pool from each other. This case study looks at how the energy drinks band increase Facebook engagement 174% and sales 12% through this...
Jul 2, 2013 | Australia and New Zealand, China, France, Germany, Mobile, UK, USA
Android continues to dominate the global smartphone market, with Windows Phone slowly catching Apple’s iOS in second place, according to new data. The study, carried out in May 2013 by market research analyst Kantar found that Android has the strongest presence in...
Jun 24, 2013 | Australia and New Zealand, France, Online advertising, Online video, Unilever - Research, tips and news for marketers
Ad agency Mccann’s Dumb Ways to Die became the most awarded ad in the history of the Cannes advertising festival, with its offbeat public service announcement for Metro Trains Melbourne finishing the festival with 32 Lions, including five Grand Prix awards, 18 gold,...
Apr 29, 2013 | Australia and New Zealand, Facebook marketing, India, Social media
Facebook fatigue is setting in across some of its biggest markets, with users across North America, Europe, Japan and Australia leaving the social network despite the reported growth in overall active users, according to new data. The research from Socialbakers and...
