Nov 19, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Regulation, Social media
Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts. AMERICAN DINERS x CLASSIC FRENCH CUISINE = AMAZING burgers @lebunUK. The first...
Nov 19, 2015 | Regulation
From someone who ran over their device with a lawnmower to someone who previously lost data, only to never back up their system and lose it all over again, this new compilation from Kroll Ontrack charts the worst data disaster of 2015. For the last 13 years, Kroll...
Nov 19, 2015 | Regulation, UK
A Cyber Governance Health Check has been launched by Digital Economy Minister Ed Vaizey this week, aimed at helping the UK’s biggest companies defend themselves against cyber attacks. The UK’s 350 largest businesses – FTSE 350 firms – are being urged to...
Nov 18, 2015 | Email marketing, Regulation
The majority of Brits (70%) do not know simply opening an email could expose a computer to cyber-attack, according to a new survey. The research, from European based email provider Mailjet, has also revealed almost half of us (49%) admitted to opening an email at work...
Nov 12, 2015 | Regulation
TalkTalk is offering all its customers a free upgrade to compensate for the recent cyber attack, in which thousands of people’s personal data was leaked online. Hackers attacked the TalkTalk website on October 21 and accessed the personal details of almost...
Nov 11, 2015 | Online advertising, Regulation
Nearly one fifth (18%) of British adults online are currently using ad blocking software, signalling a rise from 15% in early June, according to new data. The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals...
Nov 10, 2015 | France, Germany, Online advertising, Regulation
Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content. The survey, from mobile agency Widespace, looked at mobile usage and advertising,...
Nov 9, 2015 | Email marketing, Regulation
A secure-email firm, based in Switzerland, has paid a ransom of $6000 (£3,600) after web attacks crippled its website. The hi-tech criminals behind the web attacks said the payment would stop the deluge of data hitting the site. But despite paying up, the web attacks...
Oct 29, 2015 | Digital marketing skills, Regulation, UK
Over 230 founders and investors in the UK have written an open letter to Prime Minister, warning that cracking down on skilled immigration “could put Britain’s digital economy at risk”. Over 230 startup founders and investors, including Martha Lane Fox and the...
Oct 23, 2015 | Regulation
A ransom demand has been received by ISP TalkTalk following a major cyber attack in which hackers may have seen sensitive customer data. Credit card and bank account details could have been stolen in a “significant and sustained” attack on the TalkTalk...
Oct 23, 2015 | Online advertising, Regulation
The UK’s Joint Industry Committee for Web Standards (JICWEBS) has announced the next stage in the move to tackle online ad fraud. The online ad trading watchdog has published a report describing the different types of potential online ad fraud. Titled “UK Traffic...
Oct 22, 2015 | Regulation
Retailers are struggling to understand where personalisation ends and privacy infringement begins, according to new research. The report, “Privacy Please: Why Retailers Need to Rethink Personalisation,”, from Capgemini Consulting reveals that consumers worldwide are...
Oct 20, 2015 | E-commerce and E-retailing, Regulation
Amazon is taking legal action against more than 1,100 people for allegedly posting fake reviews on its website in return for $5 payment. The online retailer’s lawsuit, filed in a state court in Seattle, cites 1,114 defendants for “tarnishing Amazon’s...
Oct 19, 2015 | Online advertising, Regulation
In a surprising U-turn, the Interactive Advertising Bureau has admitted it has cared too much about revenues and too little about user experience and needs to accept blame for the rising popularity of ad blockers. In response, the ad watchdog is launching a new...
Oct 15, 2015 | Regulation
There were 2.5 million cyber crimes and 5.1 million frauds reported in the UK last year, the first time these offences were calculated in official estimates by the Office for National Statistics. Put together, the two measures show a 107% increase on last year when...
Oct 12, 2015 | Email marketing, Regulation
LinkedIn has been forced to $13m to settle a class-action lawsuit filed in a California District Court in US over allegations of spam. The suit, filed in 2013, accused LinkedIn of sending unsolicited invitation emails to potential users by using email contacts lists...
Oct 12, 2015 | Facebook marketing, Regulation, Social media, UK
Facebook has defended paying just £4,327 in UK corporation tax for the whole of last year, saying it operates within the law. The amount is less than the average UK worker, who with an annual salary of £26,500, would contribute a total of £5,393 through income tax and...
Oct 8, 2015 | Regulation
In a dramatic judgement, the European Court of Justice has struck down the Safe Harbour agreement that has allowed companies to transfer data to the US. But while the ruling has potentially serious impact in the long term, marketers don’t need to panic just yet. While...
Oct 6, 2015 | E-commerce and E-retailing, Online advertising, Regulation, Search engine marketing
Europe’s biggest airline Ryanair has hit out at Google for “misleading” search ads sending searchers to third-party booking sites and is calling on the search giant to enforce advertising transparency. In a press release, the airline points to a...
Sep 30, 2015 | Content marketing, Online advertising, Regulation
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. The guidelines provide advertisers, publishers, agencies and advertising technology companies...
