Ad viewability standards to get tougher?

Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad. So far, the viewability standard for digital display ads has been that if...

New EU data laws: 3 practical tips to avoid hefty fines

Experian is announcing its “3 ‘I’s guide” to help businesses prepare for GDPR, with some practical steps to help avoid fines when the consumer data protection laws come in place om 25th May 2018. GDPR is a new EU regulation governing how organisations should handle...

EU scraps mobile roaming charges

The EU has scrapped mobile roaming charges from today, meaning that using a smartphone for calls, text and internet away in Europe will cost no more than using it at home. The new “Roam Like Home” legislation effectively bans service providers from adding extra...