Facebook debuts ‘Messenger Kids’ with parental supervision tools
Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.
10 hacks that rocked the business world in 2017
2017 has seen some of the most destructive cyber breaches within the business world to date. In light of this, Online Security Experts, vpnMentor have recently conducted research of the 10 biggest business cyber attacks of 2017, highlighting the damage caused, hacking software responsible and how the attacks were resolved.
Big brands pull out of YouTube after appearing next to ‘predatory’ videos
YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.
Top digital security threats for 2018: Erosion of line between public and personal data
One of the critical trends of 2018 set to impact businesses is the steady erosion of the ‘public’ and ‘personal’, influencing the ways in which organisations collect and manage data, according to new research.
Uber criticised for “hack cover-up”
The UK data watchdog has ‘huge concerns’ over Uber’s hack cover-up,which was revealed over the weekend.
71% of marketers see GDPR as a “creative opportunity”
Senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, according to latest research.
Consumers more willing to share location with apps (but privacy concerns persist)
Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.
14 year olds ‘have already sent more than 35,000 texts’
By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.
Brits ‘will give hacked sites a second chance’
The vast majority of people (85%) would still consider using a site or service that had been involved in a data breach, according to new research.
White paper: Countdown to GDPR- positive compliance and best practice data management
Bench, a St Ives company, has launched its latest ‘Ask the Experts’ report in the form of a guide designed to provide clear and positive solutions for companies looking at where to start and how to comply with the General Data Protection Regulation (GDPR).
Most Brits want stricter rules on online tracking and data sharing ahead of GDPR
Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they make).
IAB Europe publishes guidance to drive transparency in digital advertising supply chain
IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.
Geordie Shore star broke ad rules on Snapchat
Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.
IAB UK launches “Gold Standard” to clean up online advertising
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.
Adobe teams up with 15 ad tech firms to make all fees transparent
Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency.
Advertising trade bodies unite to fight ‘annoying ads’
The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are “annoying, interruptive or obstructive.”
How much do you value personal data? Kaspersky puts customers to test
Last month Kaspersky set up a unique social experiment – looking at exactly what price people put on their personal mobile phone data in the modern day.
US election: Facebook reveals 10m viewers saw Russian political ads
Facebook has revealed that an estimated 10 million people in the US saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.
Getting ‘third-party verified’ is high on mobile media buyers’ agenda
While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.
TFL denies plans to sell London tube passenger’s wi-fi data to advertisers
Transport for London says it collects Wi-Fi connectivity data to “better understand journey patterns and improve services”.
