Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.
Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency.
The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are “annoying, interruptive or obstructive.”
Last month Kaspersky set up a unique social experiment – looking at exactly what price people put on their personal mobile phone data in the modern day.
Facebook has revealed that an estimated 10 million people in the US saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.
While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.
Transport for London says it collects Wi-Fi connectivity data to “better understand journey patterns and improve services”.
With the announcement of the new Alexa powered devices from Amazon, and the upcoming Google hardwire event on the 4th October, new research by MoneySuperMarket reveals that the British public is far from ready to embrace smart home technology.
Uber and TFL have taken media by storm this week, but how have they faired up on social media?
Google is set to create a separate shopping service that will bid against rivals for ad placements at the top of its search page, in an effort to satisfy EU regulators, according to a news report.
Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs.
Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.
While there is increased data usage in the industry, the lack of transparency is still quite high – both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.
The EU’s plans of restricting collection and use of data in digital advertising could have serious and unintended consequences for the EU economy, for Europe’s independent media, and for the accessibility of the internet itself, according to trade body IAB Europe.
UK boardrooms aren’t treating the General Data Protection Regulation (GDPR) with the seriousness required, resulting in overconfidence when it comes to compliance.
Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).
Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.
Cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents.
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.