Sep 11, 2017 | Facebook marketing, Regulation, Social media
Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).
Sep 7, 2017 | Facebook marketing, Online advertising, Online video, Regulation
Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.
Aug 21, 2017 | Digital marketing skills, Regulation
Cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents.
Aug 11, 2017 | Content marketing, Mobile, Online advertising, Regulation
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
Aug 7, 2017 | Regulation
The UK Government has formally announced a new Data Protection Bill, keeping in line with EU’s GDPR. The move means that UK firms will have to ensure they comply with the upcoming EU privacy laws that give new protections to consumer’s online data (and hand out big...
Aug 1, 2017 | Online advertising, Regulation
Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad. So far, the viewability standard for digital display ads has been that if...
Jul 20, 2017 | Regulation
Experian is announcing its “3 ‘I’s guide” to help businesses prepare for GDPR, with some practical steps to help avoid fines when the consumer data protection laws come in place om 25th May 2018. GDPR is a new EU regulation governing how organisations should handle...
Jul 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, Unilever - Research, tips and news for marketers
Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online. Speaking at Cannes Lions, Weed outlined what he called the “three Vs of digital marketing”. The move follows criticism of YouTube this...
Jul 13, 2017 | E-commerce and E-retailing, Regulation
Music streaming service Spotify has denied filling popular playlists with ‘fake artists’ in order to save of paying royalties to artists. In a list, compiled by Music Business Worldwide (MBW), 50 artists were found in Spotify playlists that did not exist...
Jul 11, 2017 | Content marketing, Regulation
Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research. The study from Newsflare reveals the current level of mistrust for the UK media, with findings...
Jul 4, 2017 | Facebook marketing, Regulation, Social media
Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility. CEO Mark Zuckerberg says the new mark was reached last week, and in a Facebook post said that he’s proud of the role his company is...
Jul 4, 2017 | Online advertising, Regulation, UK
JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety. JICWEBS is changing from a...
Jul 4, 2017 | Regulation
The UK’s Department for Media, Culture and Sport will now be known as the department for Digital, Media, Culture and Sport, retaining the same DCMS acronym. The name change has been agreed between culture secretary Karen Bradley (who is now the Secretary of...
Jul 3, 2017 | Mobile, Regulation, Social media
Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates. “Snap Maps”, launched last week, plots users and...
Jun 29, 2017 | Regulation
A significant minority of publicly traded growth companies see cyber security as a “technical topic” not warranting board level consideration, according to a survey out one month after the NHS “ransomware” crisis. While almost nine out of 10 companies see cyber...
Jun 27, 2017 | E-commerce and E-retailing, Regulation, Search engine marketing
The European Commission has forced Google to pay a record fine of £2.1bn (€2.42bn) for abusing its dominance as a search engine. The watchdog said the search engine, owned by parent company Alphabet, breached anti-trust rules with its online shopping service. It said...
Jun 23, 2017 | Regulation
With the number of high profile hacks on the rise, password management app Keeper Security, has pulled together an infographic on the dark web and how hackers make their money. How much is your information worth on the dark web: • Spotify account £2.20 • Hulu account...
Jun 21, 2017 | Facebook marketing, Regulation, Social media, Viral and buyrals
As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. In April 2017, the FTC sent...
Jun 15, 2017 | Mobile, Regulation
The EU has scrapped mobile roaming charges from today, meaning that using a smartphone for calls, text and internet away in Europe will cost no more than using it at home. The new “Roam Like Home” legislation effectively bans service providers from adding extra...
Jun 7, 2017 | Marketing through gaming, Regulation
Google has created a new web-based game designed to teach the fundamentals of internet safety to children. The game, called “Interland”, forms part of a programme called Be Internet Awesome, developed in conjunction with online safety bodies such as ConnectSafely, the...
