Apr 2, 2015 | Digital marketing skills
MyEd – a new start-up – has today launched, allowing parents and students to rate and review different education institutions across the UK. The site has been designed to help users search for and identify the nursery, school, or university which best suits their...
Apr 1, 2015 | CPG, Digital marketing skills, Unilever - Research, tips and news for marketers
Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people. The Foundry 50 will be chosen by a...
Mar 31, 2015 | Digital marketing skills
Pay-per-click is one of the key skills that needs to be mastered by those wanting to excel in the digital sector, according to new research. The candidate digital destination digital marketing careers whitepaper from TheCandidateLtd With 1.46 million people currently...
Mar 12, 2015 | Digital marketing skills, Online advertising
There is a growing gap between the growth of digital operations and the frameworks put in place to manage them. This new whitepaper from Amaze outlines the key elements for success to create order from digital chaos. The white paper, ‘Driving competitive advantage...
Mar 6, 2015 | Digital marketing skills
Teachers need more support to inspire next generation of scientists, with many technology and engineering lessons being deprioritised in favour of literacy and numeracy, according to a new report out today. The CBI reveals the obstacles that primary schools and...
Mar 6, 2015 | Digital marketing skills
AOL UK has launched YouBuild, a competition to engage and inspire school children to learn how to code. In partnership with international charity and educational partner, Free The Children, as well as Codeacademy, YouBuild is tasking pupils to help their school and...
Feb 24, 2015 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Social media, Twitter marketing
Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video. The 10-week paid placement is part of a Nestle scheme to help unemployed youngsters across Europe find work. The firm is forming...
Jan 20, 2015 | Digital marketing skills, Facebook marketing, Social media
Facebook has enabled global economic impact of USD 227 billion and 4.5 million jobs around the world in 2014, according to a report. Source: Deloitte The study, from Deloitte and commissioned by Facebook itself, said the gains were made through wider effects of the...
Jan 19, 2015 | Digital marketing skills
With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. This new infographic looks at a guardian of data quality will be a crucial role in the coming 12 months....
Dec 19, 2014 | Digital marketing skills
Three quarters of parents agree that there should be more emphasis on teaching school-age children about digital marketing, ecommerce and affiliate marketing, according to new research. Of these parents, half believe that such an education would have a positive impact...
Dec 9, 2014 | Digital marketing skills
TheJobPost has received a funding award of £100k from the UK’s innovation agency, Innovate UK. TheJobPost, which works on a crowdsourcing model, matches employers who have job vacancies with relevant recruitment suppliers based on their specialisms. TheJobPost...
Dec 8, 2014 | Digital marketing skills, Mobile
With technology taking a greater role in the workforce, new research from Dell and Intel identifies, and explores current and future trends pertaining to the workplace and workforce, and the role that technology has played in their evolution. View this promotional...
Nov 20, 2014 | Digital marketing skills, UK
As part of yesterday’s National Freelancers Day, new research from PeoplePerHour reveals 150% increase in businesses employing freelance support. There are now in excess of 4 million self-employed and independent professionals working in the UK, which is the highest...
Nov 17, 2014 | Digital marketing skills, Facebook marketing, Social media
Facebook is planning a business-orientated social network to rival LinkedIn, according to a news report. The Financial Times cites ‘sources familiar with the matter’ that the site has been seeking to broaden its offerings, unveiling an application that lets people...
Nov 14, 2014 | Digital marketing skills
Companies are increasingly ditching email to working remotely and collaborating online, with 40% of companies having remote workers, according to a new survey. New research from creative storytelling agency Rooster Punk and agile cloud workspace The 4th Office has...
Oct 20, 2014 | Digital marketing skills
Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior...
Oct 16, 2014 | Content marketing, Digital marketing skills, Online advertising
There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research. The study, from Say Media UK, sampled advertising and media professionals from across the UK, with the intent of establishing the...
Oct 13, 2014 | Digital marketing skills, Regulation
The new boss of Microsoft has apologised after his comments on women in the workplace sparked a wave of criticism for being sexist, claiming women should not ask for a pay rise and should have “faith in the system” instead. Watch the video from the event, called the...
Oct 10, 2014 | Digital marketing skills
Despite customer experience (CX) and employee engagement (EE) regularly leading lists of CEO priorities, nearly two thirds (64%) of organisations are failing to integrate feedback across the two areas, according to research. The study, from QuestBack, found that just...
Oct 6, 2014 | Digital marketing skills, Online advertising, Search engine marketing
Marketers are failing to link consumer insights to their automated ad platforms, meaning they could be wasting budgets on inferior data, according to new research. The study, commissioned by Kenshoo and conducted by Forrester Consulting, found that marketing...
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