Dec 19, 2016 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed. Marks and Spencer has a huge presence on the photo-sharing application with 497,000 followers, with Waitrose...
Dec 19, 2016 | Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research. The study, from OC&C Strategy Consultants, suggesting the firms will soon account for about three-quarters of the £18.4bn...
Dec 14, 2016 | Social media
This year, a quarter of Britons will shun sending traditional Christmas cards, with 52% now opting to spread their festive cheer digitally via social media and messaging apps. This is according to new research from WorldRemit, the UK’s fastest growing tech company...
Dec 14, 2016 | Mobile, Social media
Shazam has teamed up with Snapchat to integrate the music and video recognition app within the social network. This partnership will make it possible for users to Shazam from within Snapchat by pressing and holding on the Snapchat camera screen when music is playing...
Dec 12, 2016 | Social media
The EU has approved Microsoft’s $26 billion acquisition of professional-networking site LinkedIn, but only on the condition that third-party rivals and still integrate Office into their services for the next five years. The European Commission, the EU’s...
Dec 12, 2016 | Social media
Tumblr has unveiled its fourth annual “Year in Review” of top trending topics on the platform in 2016, across categories including the most popular movies, actors, actresses, albums, athletes, and more, in addition to Tumblr-native categories like memes and “ships.”...
Dec 9, 2016 | Social media
With the X Factor Final set to take place this weekend and social media accurately predicting the results of the US election, Socialbakers has looked at all of the online chatter to predict who this year’s winner may be with Saara coming out on top as the “most loved”...
Dec 9, 2016 | CPG, FMCG digital marketing food and beverages, Social media
PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful. In the commercial, created by BBDO New York, three guys chill on a couch, when...
Dec 9, 2016 | Facebook marketing, Social media
The US Presidential Election was the most popular topic among Global Facebook users this year, discussed more than Pokémon Go, Brexit and the Olympics. Facebook also revealed the list of the most-watched live videos in 2016, which shed further light on the social...
Dec 8, 2016 | Social media
Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media. The list clearly shows that celebrities are losing their status to a new breed of...
Dec 8, 2016 | Social media, Twitter marketing
Twitter has revealed the top 10 trending hashtags of 2016, showing that the Rio Olympics, Us Elections and Pokemon Go were the most Tweeted topics of the year. 2016.#ThisHappened pic.twitter.com/dyBWDvQjtj— Twitter (@twitter) December 6, 2016 To celebrate...
Dec 7, 2016 | Mobile, Online advertising, Online video, Social media
The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values. Kantar Millward Brown, a leading global research agency helping businesses grow strong brands, today released its annual digital and media...
Dec 6, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research. This year’s TV ad campaigns took us by storm in November, but who won on social this...
Dec 2, 2016 | CPG, FMCG digital marketing food and beverages, Social media
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign. Cadbury’s #Cadvent campaign, which returns for a second...
Dec 2, 2016 | Social media
How Christmassy is the UK this year? According to insight compiled by Carat UK, we are currently at –5% Christmas mentions on Twitter, compared to last year. Twitter users are the first to begin Christmas-related chatter, thinking about gifts as early as September,...
Dec 1, 2016 | Social media
Mastercard has launched a new Instagram channel to take its Priceless Cities programme across the UK and Europe. Originated and led by Carat in London, the account will deliver visually inspiring content to promote the key purpose of the Priceless Cities campaign,...
Nov 30, 2016 | Social media
Nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results, according to new research. The research, from specialist...
Nov 30, 2016 | Social media
Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research. The global report from Olapic, called ‘Consumer Trust:...
Nov 25, 2016 | Social media
Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine. The MBNA @thamesclippers...
Nov 24, 2016 | Social media
When selecting imagery, concerns around representing “modern day society” outweigh the need to fit well with brand messaging, according to new research. The study, from image library Shutterstock, looked at marketers use of images of diversity in campaigns and the...
