Nov 2, 2016 | Facebook marketing, Mobile, Social media
Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research. The study, from Instagram analytics and management platform Iconosquare, indicates that Burberry, the UK fashion brand, has a considerable...
Nov 1, 2016 | Online advertising, Social media, Twitter marketing
Twitter is testing a new feature in its ‘Reader’ mode, initially only available for a small number of Apple Safari users, that strips out adverts, navigation links and comments. Under the new scheme, the Twitter iOS app will automatically open...
Oct 31, 2016 | E-commerce and E-retailing, Search engine marketing, Social media
Online retail advertisers are flocking to specialised product focused ads on the likes of Facebook, Instagram and Google according to a new global study of search and social advertising. The research, from Kenshoo, indicates that video advertising on social media has...
Oct 28, 2016 | Facebook marketing, Social media
Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to new research. The study, from Rakuten Marketing, called The Facebook...
Oct 28, 2016 | Social media, Twitter marketing
Twitter is shutting down its pioneering short video platform Vine, making the announcement on the same day that the embattled social network announced global job losses. In a blog, the video platform said “nothing is happening to the apps, website or your Vines...
Oct 24, 2016 | CPG, Facebook marketing, Social media, Unilever - Research, tips and news for marketers
Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth. The campaign, created by R/GA London, aims to to tell a story that reaches parents and children around the world, and develop good dental care habits for life....
Oct 18, 2016 | Mobile, Social media
With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels. The report, from agency apple tree, analysed statistics and trends over the...
Oct 18, 2016 | Facebook marketing, Social media
With Christmas less than 70 days away, Facebook has provided an infographic to help marketers get their strategies in place for the biggest spending spree of the year. Facebook has analysed Facebook and Instagram usage data from the 2015 Holiday season (November 1...
Oct 17, 2016 | Facebook marketing, Marketing through gaming, Social media
Facebook viewers tuned into an hour long interactive murder mystery last week, teaming up to solve the crime in real time via social media in a promotion for TV channel Alibi. The game, called Framed, was a spin on traditional murder mystery events, but this time, it...
Oct 14, 2016 | Social media
Mobile messaging app LINE has launched a new standalone app called LINE Moments that lets people edit their own videos. Available on Android, the new app allows editing via slide commands. An iPhone version of the app is to be released at a later date. The app allows...
Oct 13, 2016 | Social media
Instagram is becoming the social media channel of choice for many millennials, with 6 in 10 youngsters worldwide owning an account, according to new research. The study, from Global Web Index, indicates that 1 in 3 of the Millennials who use Instagram have followed a...
Oct 12, 2016 | Content marketing, Online video, Social media
McDonald’s has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest. McDonald's Channel Us Trailer from Drum on Vimeo. The move puts into question the effect of so-called “influencer marketing” as a...
Oct 12, 2016 | Marketing through gaming, Mobile, Social media
Mobile casino games maker KamaGames, has struck a partnership with massaging app Viber. Starting with the launch of a specially designed version of its 3D Blackjack game, users will now be able to play with their friends via the Viber messaging app. KamaGames Dublin’s...
Oct 11, 2016 | Facebook marketing, Social media
Facebook has launched a new version of its social netowrk aimed at businesses, swapping cat videos and baby pictures for meeting minutes and corporate schedules. The new “Workplace by Facebook” has been in testing for two years and will be instantly familiar to...
Oct 11, 2016 | Facebook marketing, Regulation, Social media
Facebook paid £4.16m in UK corporation tax last year, marking an increase on the previous year, but a £11.3m ‘tax credit’ could cancel out any future contributions. The £4.16m is a big increase on the £4,327 paid in 2014, which prompted an outcry from campaigners who...
Oct 11, 2016 | Social media
Sport publisher Goal has been named the most shared publisher on social media, ahead of the likes of the BBC, Buzzfeed, Mail Online and The Huffington Post. The research from US-based digital marketing agency, Fractl, examined the one million most-shared articles...
Oct 10, 2016 | Social media
Facebook is developing social media platform called Oculus Connect, that lets groups of people chat via animated avatars in virtual reality. The service was showcased by Facebook CEO and founder Mark Zuckerberg in a live conferenece demo for the company’s Oculus...
Oct 10, 2016 | Mobile, Social media
Nationwide is stepping up its efforts to reach 13-24-year-old consumers, partnering with Yahoo Storytellers for Tumblr for its ‘Moneystuff’ campaign. Recognising money is the biggest concern for 50 per cent of millennials, the year-long online campaign will help young...
Oct 10, 2016 | E-commerce and E-retailing, Social media
The cost of UK groceries and highlights the difference in price between supermarkets, off licences, convenience stores and independent supermarkets, according to a new crowdsourced study. A new research report from BeMyEye gathered data through crowdsourcing, allowing...
Oct 7, 2016 | Social media
Messaging app Snapchat is reportedly planning an IPO that could value the company at $25bn. The share of Snap Inc, which owns the popular picture and video-sharing app, would be largest on US stock exchange since 2014, The firm, famous for its popular self-destructing...
