Sep 18, 2007 | Uncategorized
The latest Jack Myers Media Business Report forecasts that global mobile advertising will grow 120% during 2008 to reach $1.1bn (from $500m – £246m), writes ClickZ. The report expects similar growth during 2009 making the mobile ad market worth $2.4bn (£1.18bn)...
Sep 18, 2007 | Uncategorized
Google has added another string to its bow with the launch of AdSense for Mobile, writes Telecoms.com. The platform places targeted text adverts on publishers’ mobile websites. Google is increasingly looking at the mobile space: the firm’s CEO Eric Schmidt...
Sep 14, 2007 | Uncategorized
24/7 Real Media have launched a new tool which allows advertisers to target potential customers with personalised display ads, writes Netimperative. The new Search Re-Targeting service serves users who click on search engine text ads with customised display...
Aug 29, 2007 | Uncategorized
The latest quarterly figures from the Office of National Statistics (ONS) show that 61% of UK households (15m households) now have internet access. Access has risen by 7% since 2006 (equivalent to just over 1m households) and by 36% (4m households) since 2002. 84% of...
Aug 26, 2007 | Uncategorized
The IMRG (Interactive Media in Retail Group) index shows that UK online shopping in July grew 80% year-on-year to reach a new high of £4.2bn, writes Brand Republic. Average growth for the 12 months prior to July was 36%. Electrical goods sales grew fastest, rising...
Aug 24, 2007 | Uncategorized
Author and President of CrayonAugust 2007 Joseph Jaffe is a passionate digital marketing thinker who puts massive energy into transforming traditional and new businesses. He feels that the whole marketing process needs a rebuild to capture the changes in consumer...
Aug 24, 2007 | Uncategorized
Ofcom’s annual Communications Market Report argues that widespread use of mobile internet services in the UK is just around the corner, writes Brand Republic. The report identified four main developments necessary for greater usage: 3G usage has become more...
Aug 23, 2007 | Uncategorized
New estimates from eMarketer predict that mobile ad spend in Western Europe will grow to $3.46bn (£1.71bn) in 2011 from $382m (£189m) in 2006. Data from the European Information Technology Observatory (EITO) forecasts that the European mobile subscriber market will...
Aug 23, 2007 | Uncategorized
Google-owned video site YouTube has placed its first ads on the site, writes ENN. The ads will only run on the most popular content provided by YouTube partners, with revenues being split between them. The ads themselves take the form of semi-transparent overlays...
Aug 22, 2007 | Uncategorized
Online research firm comScore is launching its new qSearch 2.0 interface which incorporates search results from sites beyond the major search engines, writes Netimperative. Currently comScore’s traditional measurement tools provide data from the five main US search...
Aug 22, 2007 | Uncategorized
Google-owned video site YouTube has placed its first ads on the site, writes ENN. The ads will only run on the most popular content provided by YouTube partners, with revenues being split between them. The ads themselves take the form of semi-transparent overlays...
Aug 17, 2007 | Uncategorized
Online research firm Hitwise have released a new widget detailing online usage trend data taken from from Hitwise To Go, writes Netimperative. The widget will feature data on online usage behaviour in the US, UK and Asia Pacific markets. Currently the tool is...
Aug 15, 2007 | Uncategorized
Microsoft has completed its biggest ever purchase with the $6.5bn (£3.2bn) acquisition of aQuantive, writes Netimperative. The deal was first announced in May and will now see Microsoft creating a new business group based around aQuantive’s operations. The Advertiser...
Aug 15, 2007 | Uncategorized
Figures for July from ComScore show that Bebo has grown 63% since the start of the year attracting 10.7m unique visitors during the month and putting it ahead of both MySpace (10.1m) and Facebook (7.6m), writes Brand Republic. Overall Bebo now reaches 32% of the UK...
Aug 14, 2007 | Uncategorized
eMarketer projects that US marketers will spend $900m (£445m) on social networks this year. The study follows the latest annual figures from News Corp which show that MySpace parent Fox Interactive Media (FIM) made its first profit on revenues of $550m (£272). 80% of...
Aug 8, 2007 | Uncategorized
According to the annual media sector study from Veronis Suhler Stevenson (VSS) online advertising will surpass newspaper adspend by 2011, writes The Financial Times. VSS expect online to grow over 21% per year to reach $62bn (£30.63bn) in 2011 against a predicted...
Aug 3, 2007 | Uncategorized
258m mobile phones we were shipped worldwide in Q2 according to Strategy Analytics, writes ENN. The figure represents an 11% year-on-year increase and a 4% increase on Q1 2007 (247m units shipped). Total shipments for the first half of 2007 exceeded half a billion...
Aug 2, 2007 | Uncategorized
JupiterResearch’s latest Worldwide Online Population Forecast predicts that the worldwide online population will reach 1.5bn by 2011 (from 1.1bn in 2006), writes eMarketer. According to the forecast 22% of the world’s population will be online, with most growth...
Jul 17, 2007 | Uncategorized
CEO Biotics InternationalJuly 2007 Joel de Rosnay is the rare visionary who uncloaks the future with the richest of insights. He describes the internet as a relationship technology and is fascinated by the new structures of relationships that are emerging. His books...
Jun 19, 2007 | Uncategorized
IBM is recreating a virtual Wimbledon tennis tournament in Second Life, writes Computing.co.uk. Users will be able to watch matches played out by avatars using real data from the championships. IBM is only the latest in a long line of firms who have tried to tap into...
