Jul 22, 2016 | Content marketing, Online video
Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events. Key findings from the study of more than 5,000 Brits include: • 75% will look...
Jul 18, 2016 | Online video
Can VR help people overcome their fear of spiders? Samsung wanted to find out with this new VR experiment. See why it’s our viral of the week below… A study conducted by Samsung Nordic showed that 25% of every person in the Nordics is afraid of spiders. In...
Jul 18, 2016 | Online advertising, Online video
Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web. Viewability is a relatively new online advertising metric that aims to track only impressions that...
Jul 14, 2016 | E-commerce and E-retailing, Online advertising, Online video, Search engine marketing
Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads. The new ad format is designed for broader shopping search terms like “women’s athletic...
Jul 12, 2016 | Online video
YouTube us panning an online TV platform in partnership with US networks ESPN, ABC, and CBS, according to a news report. The Information reports that deals ESPN, ABC, and CBS are “firmly expected” to be available through the service. Bloomberg previously...
Jul 12, 2016 | Online video, Viral and buyrals
Samsung has launched a new video camapgin to promote its new TabPro S hybrisd laptop, recruiting popular food blogger Jack Monroe. The campaign aims to capture the different ways the tablet PC can be used by real people. Created by Cheil UK, the campaign is themed...
Jul 8, 2016 | Mobile, Online video, Social media
Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne. Among the 64% of second-screeners, online activity unrelated to the Olympics...
Jul 5, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media
Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.
Jul 1, 2016 | Online video, Viral and buyrals
Trailers account for less than one quarter of content shared from film-related websites according to new research. The study, from RadiumOne, also found that action films are the most reliant on trailers, mobile and dark social for sharing. An analysis of over 262,000...
Jun 30, 2016 | Online video
Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband. The new smart box that will let customers watch and pause live television. At an event in London, Gidon Katz,...
Jun 27, 2016 | CPG, India, Online advertising, Online video
This social media video for Ariel washing Powder was hailed by Facebook’s Sheryl Sandberg as “one of the most powerful” she’d ever seen. The Indian ad campaign encouraged men to do their fair share of housework. Case study summary • Video and social...
Jun 27, 2016 | Online advertising, Online video
The fourth day at Cannes Lions included insights from Will Smith, Anna Wintour, Usher and Wendy Clark. View the highlight video below:
Jun 24, 2016 | Online video
In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year. With 20 million views collectively, the YouTube Ads Leaderboard showcases the top ads that people choose to watch — Ads are...
Jun 24, 2016 | Online video
YouTube has launched an online educational tool for agencies to help them learn the tricks of YouTube’s biggest stars in order to create better branded content for the video platform. Launching at Cannes Lions 2016, the YouTube Brand Partner Program Certification...
Jun 23, 2016 | India, Online video, Viral and buyrals
A campaign featuring transgender pop band from India has won the second annual ‘Glass’ Award at Cannes Lions, for its work to promote gender equality. Glass: The Lion for Change is devised in partnership with Lean In.Org and launched last year, were also...
Jun 23, 2016 | Online video, Social media
Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video. The new tool lets Tumblr users live...
Jun 22, 2016 | Online video, Viral and buyrals
The third day of Cannes Lions features talks from Sir John Hegarty, Brian Chesky and Joanna Coles, Samsung, Adobe with Stefan Sagmeister. Watch this video highlight reel capturing key moments below:
Jun 22, 2016 | Online video, Viral and buyrals
Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week below…...
Jun 22, 2016 | Online advertising, Online video
Car companies are enjoying the most success from Euro 2016 , gaining the highest proportion of searches amongst all brand sponsors, according to new research. The study, from Bing, reveals the most popular brand sponsors for the Euros Championship this year: Key...
Jun 22, 2016 | Online video, Social media, Twitter marketing
Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience. Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and...
