May 4, 2016 | Australia and New Zealand, Email marketing
Uber has gone back in time in a publicity stunt protest over a a raft of new regulations in Australia. .@Uber delivers 15000+ letters from users to @AnnastaciaMP – the vehicle of choice: a horse & cart @7NewsQueensland pic.twitter.com/PIZqWC67Q9— Simon...
Apr 22, 2016 | Email marketing, Mobile, Social media
Brits are 63% more likely to open an email with an emoji accompanying the subject line, ahead of US and other European couterparts, according to new research. Research from Mailjet reveals emojis really do have the power to contextualise and clarify the written word....
Mar 23, 2016 | Email marketing, Regulation
The majority of branded communications issued by companies has been branded as ‘irrelevant’ by consumers, with schools and retailers among the worst at spamming customers, according to new research. The study, commissioned by global IT services company Ricoh, and...
Mar 22, 2016 | E-commerce and E-retailing, Email marketing, UK
The vast majority (93%) of UK retailers do not send follow-up emails to shoppers who have browsed products online but not made a purchase, risking the loss of significant revenue. The study, from Bronto Software, provides an audit of the product page abandonment and...
Mar 8, 2016 | Email marketing, Social media, WhatsApp
Adidas has invited fans to join ‘app squads’ in select cities around the world, as the sports brand looks to shed light on so-called ‘dark social’ channels- private sharing that is hugely popular, but difficult to track. Adidas has created a...
Mar 7, 2016 | Email marketing, Social media
UK brands are increasingly using social media to respond to customer complaints, but half of all queries through digital channels are still going unanswered, according to new research. The study, from Eptica, indicates that espite its importance to consumers, email is...
Feb 18, 2016 | Email marketing
Brits are almost 30% more likely to open an email if the subject line includes ‘old fashioned’ swear words, according to new research. The study, from Mailjet also suggests that while British people appeared responsive to cheeky marketing emails, the same cannot be...
Dec 21, 2015 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special...
Dec 16, 2015 | E-commerce and E-retailing, Email marketing
Waitrose has beaten off the competition for the top spot in terms of email marketing to customer, according to new research. The study, from email provider Mailjet, analyses emails sent by the leading seven supermarket chains in their Christmas marketing campaigns. In...
Nov 23, 2015 | Email marketing, Online advertising, Regulation
In a controversial move, Yahoo is preventing some people from accessing their email if they are using ad-blocking software in their browser. The news broke as some users in the US reported that Yahoo Mail was displaying a message asking them to disable their...
Nov 18, 2015 | Email marketing, Regulation
The majority of Brits (70%) do not know simply opening an email could expose a computer to cyber-attack, according to a new survey. The research, from European based email provider Mailjet, has also revealed almost half of us (49%) admitted to opening an email at work...
Nov 9, 2015 | Email marketing, Regulation
A secure-email firm, based in Switzerland, has paid a ransom of $6000 (£3,600) after web attacks crippled its website. The hi-tech criminals behind the web attacks said the payment would stop the deluge of data hitting the site. But despite paying up, the web attacks...
Nov 5, 2015 | Email marketing
Google is rolling out a Gmail program this week that will guess which emails can be answered with a short reply and prepare a few responses on the user’s behalf. Called Smart Reply, it lets users tap on one of its suggested responses to start editing. As an example,...
Oct 28, 2015 | Digital marketing skills, Email marketing, Online advertising
Most people need further education on email design best practises and specifically design around call-to-action (CTA) buttons, according to new research. The research, carried out by European based email provider Mailjet revealed the top 5 most common pitfalls made by...
Oct 14, 2015 | Email marketing, Online advertising
Fewer marketing emails are reaching their intended recipients, despite consumers opting in to receive them, according to new research. The study, from Return Path, indicates that just 79% of marketing messages reached consumers’ inboxes in the past year, which is...
Oct 12, 2015 | Email marketing, Regulation
LinkedIn has been forced to $13m to settle a class-action lawsuit filed in a California District Court in US over allegations of spam. The suit, filed in 2013, accused LinkedIn of sending unsolicited invitation emails to potential users by using email contacts lists...
Sep 30, 2015 | Email marketing, Online advertising, Online video, Search engine marketing
Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data. Advertisers can upload email lists manually or...
Sep 1, 2015 | Email marketing, Social media
LinkedIn has revamped its messaging service, departing from its previous unpopular design that resembled email to resemble more modern chat apps. The service will include features such as GIFs and stickers, the company said in a blog post. Users can also attach photos...
Sep 1, 2015 | E-commerce and E-retailing, Email marketing, India
Flipkart has been forced to apologise for sending a sexist promotional email after a customer took to Twitter to criticise India’s largest online retailer. On Saturday, Twitter user Richa Kaul Padte posted a screenshot of a Flipkart promotional email that cited...
Aug 31, 2015 | Email marketing, Mobile
Apple device open and click rates have stagnated across Europe while Android has seen consistent year-on-year growth, according to new data. The research, from SendGrid, the leading email delivery platform for email that matters, was collected over two ten-day periods...
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