There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment – based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018.
Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties.
Facebook will start verifying the identities of people running popular pages on its social network, as part of its continued efforts to stem fake news and propaganda.
There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.
Issues around data, privacy and its accuracy are the biggest concerns for consumers in 2017, according to the DM Commission’s Annual Report.
How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every day, checking their inboxes around 20 times a day.
Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.
When it comes to email marketing, cultural stereotypes are very much alive, according to new research.
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.
Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research.
Halloween marketing is peaking around the second season of hit Netflix show, Stranger Things, which premieres this Friday, according to new research.
There is an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28% of consumers across the UK and France say they now receive four or more times per day.
Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.
UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.
Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.