Mar 26, 2015 | Online advertising
Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today’s always-on customers expect. But only 6% have attained that panoramic customer view, according...
Mar 24, 2015 | Email marketing, Facebook marketing, Online advertising, Social media, Twitter marketing
Salesforce.com has launched a new tool that syncs its customer relationship management (CRM) data with Facebook, so its users can send targeted ads to their customers on the social network. The Marketing Cloud Active Audiences feature for synchronizing CRM with...
Mar 23, 2015 | Online advertising, Online video
In a move that could change commercial breaks forever, Google is testing a TV ad tracking program, using its high speed internet and TV service ‘Google Fiber’. Rolling out to subscribers in Kansas City, US, the move could make the sale of TV ads much more like ads on...
Mar 20, 2015 | CPG, Online advertising, Online video
L’Oreal is promoting the healthcare benefits of its skincare brand La Roche-Posay with a new social awareness campaign features dalmatian dogs. The global Skinchecker campaign follows successful mole checking road show events by the brand in international...
Mar 19, 2015 | Online advertising, Online video, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. A day in the life of a YouTube star: Film sheds light on ‘Internet famous’ What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of...
Mar 17, 2015 | Content marketing, Online advertising, UK
57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research. The study, from Adyoulike, indicates that feature articles were found to be the type of paid-for online content more...
Mar 13, 2015 | Mobile, Online advertising
The resurgence at Yahoo continues, with new data showing the firm made $768 million in mobile-ad revenue last year and may be on track to join other tech giants in exceeding $1 billion this year. Yahoo CEO Marissa Mayer has banked on mobile to turn the company around....
Mar 13, 2015 | Online advertising
Luxury home products retailer LuxDeco.com has partnered with Sailthru to transform individual customer experiences across all digital touchpoints. LuxDeco.com prides itself on providing customers with a luxury online shopping experience that includes personal...
Mar 12, 2015 | Digital marketing skills, Online advertising
There is a growing gap between the growth of digital operations and the frameworks put in place to manage them. This new whitepaper from Amaze outlines the key elements for success to create order from digital chaos. The white paper, ‘Driving competitive advantage...
Mar 11, 2015 | Online advertising
90min, has selected Adap.tv, part of AOL Platforms, to power its video ad private marketplace across Europe, USA, Latin America and South East Asia, to offer ‘addressable advertising’ (targeted at an individual household) for the first time. The private marketplace...
Mar 10, 2015 | E-commerce and E-retailing, Online advertising
The retailers that consumers love are not always the retailers they buy from. New research from Rapid Campaign shows that promotions really do affect consumer behaviour.This infographic explains what kinds of promotions to use to turn brand love into sales. Marko...
Mar 10, 2015 | Content marketing, Online advertising
Save The Children has launched a new quiz that puts the reader in the situations faced by deprived children across the world. As part of the charity’s No Child Born To Die campaign, Save the Children is running the campaign in partnership with magazine How It Works....
Mar 6, 2015 | Mobile, Online advertising
Spend on native mobile advertising is set to more than double in 2015 globally, as buyers around the world shift a greater share of mobile marketing budgets to these immersive formats, accordfingto a new survey. The 2015 Mobile Buyer Survey from Rubicon Project was...
Mar 5, 2015 | Marketing through gaming, Mobile, Online advertising, Online video
Crossy Road has made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements. Developed in just six weeks by Hipster Whale, the aim for Crossy Road was not to make a lucrative game but a popular...
Mar 4, 2015 | Online advertising, Regulation
Almost half of the UK population would not sell their online data for less than £1m, according to a landmark new study, even though many people are failing to take even the most basic steps to secure their information. The revelation is one of the key findings from a...
Feb 26, 2015 | Online advertising, Online video
This year’s Cannes Lions Festival kicks off in June, but the organisers have already courted controversy with a series of ads urging firms to send their ‘worst employees to the festival, as its ‘cheaper than severance’. Created by McCann London, the ad series runs as...
Feb 26, 2015 | Online advertising
Three-quarters of marketers plan to increase programmatic brand spend in the next year, but financial transparency is biggest factor holding the practice back, according to a survey conducted by programmatic advertising specialists, Infectious Media. “These results...
Feb 25, 2015 | Online advertising
Ad network Affiliate Window as started rewarding commission based on publishers that assist in sales with ‘top-up’ commission. Some of the affiliate network’s advertisers are already running assist campaigns, helping them to engage content, blogs and social publishers...
Feb 20, 2015 | Online advertising, Social media
LinkedIn has launched a global display advertising network, with Lenovo and Samsung among the first brands to sign up. The professional social network has partnered with AppNexus to deliver ads based on LinkedIn data not only on LinkedIn’s site and apps, but a...
Feb 19, 2015 | Online advertising
The company which has successfully predicted the Best Picture Oscar winner in both 2013 and 2014 – by analysing web surfing habits of people with similar demographics to Oscar voters – has released its prediction ahead of Sunday’s 87th Academy Awards. Digital...
