Nov 21, 2014 | Content marketing, Mobile
Apple is planning to pre-install Beats streaming music service on iPhones and iPads from next year, according to a news report. The Financial Times reports that the move will come in its latest update to the iOS operating system. Apple purchased Beats, known primarily...
Nov 20, 2014 | Online video, USA
To celebrate Mothers May 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views. No clue as...
Nov 20, 2014 | E-commerce and E-retailing, Mobile, Online video, WhatsApp
Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. Post by Lacoste. Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic...
Nov 20, 2014 | E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals
Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below… An interactive video on YouTube that lets users choose to view scenes in red, yellow green, blue or...
Nov 19, 2014 | Online video, Viral and buyrals
Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street...
Nov 18, 2014 | Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate. The 30- and 60-second spots from WPP’s Ogilvy & Mather and David show speeches...
Nov 18, 2014 | Content marketing, Mobile
Spotify has struck a deal with crowd-sourced taxi app Uber to play passengers personal music selection during their cab rides. The deal means that Spotify Premium subscribers can link up Spotify to their Uber account and play their music through the cab’s stereo...
Nov 18, 2014 | Content marketing, Online advertising, Online video
As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers. The study, from IAB and Millward Brown, indicates that...
Nov 14, 2014 | E-commerce and E-retailing, Online video
YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets. Watch this video from the BBC reviewing the service: YouTube Music Key is currently available as six-month free trial...
Nov 13, 2014 | Content marketing, E-commerce and E-retailing
Taylor Swift is one of the biggest selling music artists on the planet right now- so last week when she decided to pull her entire back catalogue from Spotify, it sent shockwaves around the world. Is music streaming killing music by paying paltry royalties to artists,...
Nov 13, 2014 | Facebook marketing, Online video, Social media
The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos. At the start of...
Nov 13, 2014 | Online advertising, Online video, UK
Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’. The service lets brands target specific Channel 4 audiences based on interests such as gadgets or food. The first brands to...
Nov 13, 2014 | Online advertising, Online video
John Lewis is widely regarded as the ‘King’ of the Christmas ad, known for using tracks (generally covers) from up-and-coming singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. But new research...
Nov 12, 2014 | FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, UK
Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research. The study, from Kantar, found that increasingly, no longer are the youngest adults the most likely to search online for products...
Nov 11, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, UK
Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’, which launches this week. In October, the supermarket ran an online campaign, created by BBH...
Nov 10, 2014 | CPG, FMCG digital marketing food and beverages, Online video
Nando’s has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens. Designed by 18 Feet & Rising, the campaign creative demonstrates how Nando’s Grocery sauces...
Nov 10, 2014 | China, Content marketing, Marketing through gaming, Online video
Rovio has struck a partnership with the Digital Entertainment Business Division of Alibaba Group and introduce Angry Birds Stella to fans through Chinese Idols, broadcasted by Shanghai Media Group. Angry Birds Stella will be seen throughout the season Finals of...
Nov 6, 2014 | Online video, Twitter marketing, UK, Viral and buyrals
The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend. The...
Nov 6, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media
US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report. The study, from Forrester, made estimates of all digital advertising spend;...
Nov 5, 2014 | E-commerce and E-retailing, Social media, Twitter marketing, USA, Viral and buyrals
As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Ecommerce marketing just...
