Oct 8, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google. Video, the company said in a statement, will be a “key growth driver” for its brands. The agreement...
Oct 7, 2014 | Content marketing, CPG, Social media
BuzzFeed has added a “Love it? Buy it!” button next to a vintage hairstyle post from L’Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity. The post “11...
Oct 2, 2014 | Content marketing, Online video
Following the success of its TV shows such as House of Cards, Netflix is now producing its first original movie- a sequel to Ang Lee’s martial-arts epic Crouching Tiger, Hidden Dragon. Watch this CBS report looking into the Netflix expansion here; Netflix is...
Oct 2, 2014 | Content marketing
AOL is to provide the content for Microsoft’s redesigned MSN Experience with premium video and news. With this expansion, MSN will now feature both video and news content from additional AOL brands, including The Huffington Post, Engadget, TechCrunch, StyleList,...
Oct 1, 2014 | Content marketing, Online advertising
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach. Watch this video for Sharethrough here: Native advertising lets publishers monetise sites and apps with adverts...
Oct 1, 2014 | CPG, Mobile, Online advertising, Online video
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web. View a demo of the format here: Using its proprietary Liquid Layout Technology, Unruly In-Feed enables advertisers...
Oct 1, 2014 | Online video, Social media
The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research. For the first time Nielsen and Keller Fay have combined data that shows which TV dramas are the most productive /...
Sep 30, 2014 | Content marketing, E-commerce and E-retailing, Online video, UK
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels. Watch a sample of the show below: The Walmart-owned retailer debuted Mum’s Eye View...
Sep 30, 2014 | Online advertising, Online video
YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange. The Dailymotion Exchange (DMX) is a new private video marketplace dedicated to the automated purchasing of advertising space on...
Sep 29, 2014 | CPG, Online advertising, Online video
YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift...
Sep 26, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below. The new YouTube ad,...
Sep 23, 2014 | Content marketing, Online video
This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive...
Sep 22, 2014 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Online video
Procter & Gamble has embarked on a large scale talent-scouting mission to reduce its video ad production costs, even placing an ad on the NASA website to seeking fresh ideas. The post on the NASA site explains that P&G is seeking “a new way to produce...
Sep 18, 2014 | Online advertising, Online video
Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research. The study, from Adap.tv’s fifth-annual 2014 US Video State of Industry report, quizzed more than 350 media...
Sep 16, 2014 | Content marketing, Mobile, Regulation
Apple has launched a tool that lets iPhone users delete a free U2 album from their iTunes library, after an outcry from some users that the songs were unwanted and took up too much storage space on their devices. The band’s first record in five years was made...
Sep 16, 2014 | Online advertising, Online video
A better video experience leads to more action, higher loyalty and more social sharing, with seven in ten (76%) consumers cite video as their preferred content source when consuming brand information, according to new research. The study, from Brightcove, questioned...
Sep 15, 2014 | France, Germany, Mobile, Online advertising, Online video, UK
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013. View key findings below: IAB Europe Programmatic Market Sizing Study Sept 2014 from...
Sep 15, 2014 | Online video
Digital video is being embraced by viewers of an older set, with those aged 50 to watching an average of 19 minutes a day of digital video during the second quarter of 2014, up from 11 minutes a day during the same period last year, according to new research. The...
Sep 12, 2014 | Email marketing, Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall. The research, conducted in the first quarter of 2014 by...
Sep 12, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below… By tweeting @Walkers_busstop, along...
