Apr 29, 2014 | Mobile, Online advertising, UK
Ad spend in the UK is forecast to surpass £20bn for the first time in 2015, driven by digital, according to new figures from the Advertising Association and Warc. Key findings from the report include: • Mobile will remain the fastest growing ad medium through 2015,...
Apr 28, 2014 | E-commerce and E-retailing, Online advertising, Search engine marketing, UK
This chart shows the % of UK consumers’ likelihood to purchase a new product when it is recommended by different sources. Recommendations from friends and family are the most effective in convincing UK consumers to purchase products with 68% of those surveyed...
Apr 25, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK
Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range. Three celebrity food ambassadors will aim to inspire visitors to start their food adventure, sharing twists, tips...
Apr 23, 2014 | Online video, UK
Just who is a typical UK YouTuber? Nearly one-fifth of those watching YouTube are watching less TV according to new research looking into the top myths and realities of users of the video sharing platform. The study, commissioned by Google, found 19% of YouTube...
Apr 22, 2014 | E-commerce and E-retailing, UK
Tesco plans to increased sales at its UK business through online shopping, rather than bricks and mortar, as it announced a 3.6% drop in trading profit to £2.2bn last week. Overall group trading profits also fell, six percent, to £3.3 billion, according to the...
Apr 22, 2014 | Australia and New Zealand, France, Germany, Online advertising, UK, USA
Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new...
Apr 22, 2014 | Regulation, UK
Despite media hype around the future of Bitcoin and high-profile mobile payments providers such as Square and Stripe preparing to accept the virtual currency this year, new research warns of consumer distrust of the virtual currency. The study, from Venda, indicates...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 17, 2014 | Social media, UK
UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places, according to a new survey. Facebook has emerged as the marketer’s preferred social platform for campaign development and...
Apr 17, 2014 | Online video, Social media, Twitter marketing, UK
Sky has launched a new tool that lets customers who follow the broadcaster’s Twitter account record or watch Sky TV programmes when they see the #WatchOnSky hashtag appear on Tweets. Users who wish to watch the programme can click ‘Watch’, this will go...
Apr 17, 2014 | UK
Football Club West Ham United, Selfridges and the London School of Economics, have become some of the first owners of a .London domain. Other brands signing up for new web address include the London Eye and the Meantime brewery. From Wednesday, companies in the...
Apr 11, 2014 | E-commerce and E-retailing, France, Germany, UK
Mobile shoppers in Europe are set to spend £19.8 billion in 2014, almost twice as much as last year’s spend of £10.7 billion according to new research. The study, commissioned by RetailMeNot, a digital coupon marketplace and operator of Vouchercodes.co.uk. The study,...
Apr 9, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report,...
Apr 7, 2014 | Search engine marketing, UK
Google is taking its in-depth article search tool to the UK after an initial launch in the US last year. The ‘in depth article’ function can usually be found towards the bottom of the page and highlights three thought-provoking articles about the chosen keyword. Since...
Apr 7, 2014 | Germany, Social media, UK
If the World Cup were decided by social media fans, then England would once again need to beat Germany on penalties to win the tournament, according to new research. The research, from RadiumOne, analysed the number of stories shared about each team in the top 16...
Apr 4, 2014 | Mobile, Social media, UK
Men and women differ in using social media and their mobile devices, with women far more likely to ‘like’ or follow brands for discounts and offers, according to this new infographic from Finances Online. The gender difference revolves around three distinct areas: our...
Apr 4, 2014 | Social media, UK
Localfunded.co.uk, a new crowdfunding platform, has gone live in the UK, designed to let people control what happens in their communities, and get exclusive rewards on local services, goods and deals. A recent study estimated that every £10 spent in a local food shop...
Apr 3, 2014 | Mobile, UK
Nest, the home automation firm bought by Google in January, is launching in UK this week- under the claim it can bring home energy prices down by up to 29%. Co-founded by former Apple engineers and creators of the iPod, Tony Fadell and Matt Rogers, Nest has brought...
Apr 3, 2014 | Content marketing, Online video, UK
Sky has announced a new ‘Buy to Keep’ service that lets subscribers buy a film through their set-top box to watch immediately, with Sky also posting them a copy of the movie on DVD to keep in their collection. Under the scheme, users will also be able to redownload...
Apr 2, 2014 | China, France, Germany, Mobile, Online video, UK, USA
Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to a new report from Strategy Analytics looking at global mobile video trends. The study –...
