Apr 17, 2020 | Content marketing, Online advertising, UK
Over one third (38%) of commercial radio listeners are tuning in for an extra hour and 45 minutes each day since lockdown amid the COVID-19 pandemic, as they adjust to spending more time at home, according to new research.
Apr 17, 2020 | Clothing, E-commerce and E-retailing, UK
As the Government’s new ‘home isolation rules’ came into force throughout March, the fashion industry was sent into a whirlwind of unprecedented uncertainty, according to new data.
Apr 16, 2020 | CPG, Regulation, Social, Social media, UK
Burger King has been forced to stop showing adverts for its new Rebel Whopper burger after the Advertising Standards Authority (ASA) deemed them misleading.
Apr 16, 2020 | France, Germany, Search engine marketing, UK, USA
The UK saw the biggest average increase of all countries, while local search volume for restaurants in the UK and similarly in France plunged to 95% below expected levels, according to new global research.
Apr 15, 2020 | Mobile, Regulation, UK
The UK government is launching a contact-tracing app to track the spread of coronavirus, letting users self-report if they develop symptom and alert anyone who’s been in their vicinity before the symptoms manifested, in a bid to halt the spread.
Apr 14, 2020 | CPG, E-commerce and E-retailing, UK
Heinz has launched its first ever direct to consumer online shop, with free delivery for key workers.
Apr 14, 2020 | Ad tech, Content marketing, CPG, Online advertising, Paid search, UK
Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.
Apr 9, 2020 | Ad tech, Clothing, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Marketing transformation, Mobile, Online advertising, Online video, Social, Social media, UK, Viral and buyrals
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Apr 8, 2020 | Ad tech, UK
Travel companies Carnival and easyJet are among those FTSE 100 stocks most affected by the Coronavirus crisis, dropping over 60% in the last three months, with only three stocks actually rising, according to new data.
Apr 8, 2020 | E-commerce and E-retailing, UK
Parcel locker provider InPost has seen the use of its lockers triple in March compared to February as social distancing measures drive customers and small businesses to use the contact-free service to send parcels.
Apr 7, 2020 | Content marketing, Online advertising, Online video, UK
Procter & Gamble has teamed up with social media influencer Charli D’Amelio to promote a different kind of dance challenge: the “distance dance.”
Apr 3, 2020 | Ad tech, Content marketing, Mobile, Mobile, Online advertising, Online video, UK
Mobile video ads in the UK are ahead of the global average for viewability and time spent, but display ads lag slightly behind, according to new research.
Apr 2, 2020 | Ad tech, Content marketing, Online advertising, Programmatic, UK
UK newspapers are set to lose as much as £50m in online advertising revenue as brands use so-called blacklists to prevent their ads appearing next to stories about coronavirus.
Apr 2, 2020 | Ad tech, Clothing, Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Online advertising, Online video, Paid search, Search Engine Optimization, UK
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
Apr 2, 2020 | FMCG digital marketing, FMCG digital marketing food and beverages, UK
Due to the outbreak of coronavirus, many people are trying online services for the first time – video calling shows the largest uptick, with 18% of consumers trying this for the first time, ahead of online shopping (9%) and watching catch-up TV (9%), according to new research.
Apr 2, 2020 | IoT, UK
Real-time passenger data from St Pancras station has been monitoring the effectiveness of coronavirus social distancing measures.
Apr 1, 2020 | Marketing transformation, Skills, UK
Two thirds of UK workers believe working from home will be more common after the Coronavirus crisis.
Mar 31, 2020 | Content marketing, UK
There has been a substantial increase in daytime TV viewing in the UK since social distancing measures came into force, according to new research.
Mar 27, 2020 | E-commerce and E-retailing, UK
Glasgow online travel accessories retailer Trtl, whose sales have dropped 95% in the past two weeks has donated 5,000 pairs of compression socks to help Scots nurses combat Covid-19.
Mar 24, 2020 | Ad tech, Australia and New Zealand, Brazil, China, Content marketing, France, Germany, India, Online advertising, Paid search, Peru, South Africa, UK, USA
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.