Top tips: Finding the profit in personalisation

Personalisation is nothing new, however, it’s something that many organisations fail to get right, particularly when it comes to the basics. Craig Summers, Managing Director, Manhattan Associates explains how inept personalisation can affect the bottom line.

Guest comment: Google bids Goodbye to the Average Position Metric

As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.