Kibo Commerce is buying personalisation firm Monetate, offering clients more options such as A/B, multivariate testing and audience targeting for retailers looking to curate customer experiences across all their sales channels.
Women’s sport on our screens is set to skyrocket as 94% of industry professionals have stated that they’re planning on increasing investment in the creation, production and distribution of content, according to research conducted by Imagen.
Gmail, Microsoft and Verizon are the leading webmailers in the UK, US and Europe, but there are significant differences in the services used in some European markets.
As brands begin planning marketing budgets and strategies for 2020, research reveals that the majority are failing to effectively use data and understand consumer behaviour, resulting in wasted marketing spend, according to new research.
Personalisation is nothing new, however, it’s something that many organisations fail to get right, particularly when it comes to the basics. Craig Summers, Managing Director, Manhattan Associates explains how inept personalisation can affect the bottom line.
Shutterstock has launched Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process.
Michael Allen, VP and EMEA CTO at Dynatrace looks at why retailers should adopt capabilities that enable them to visually replay the customer’s digital experience and see exactly how a problem is affecting them.
London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.
Two digital ad platforms, Taboola and Outbrain are to merge to create a rival to Facebook and Google in the onlone ad space.
Marketing intelligence firm MiQ has launched Measure, its new suite of analytics tools to help marketers better optimise return on investment.
A new European court ruling has banned pre-ticked cookie consent forms under GDPR rules.
As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.
The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.
Microsoft has revealed two devices with hinged, dual touch screens, as the electronic giant looks to offer an alternative to ‘foldable phones’.
A tweet posted by Burger King in May has been banned for encouraging violence and anti-social behaviour.
Peak time for being on the internet in Britain is 21:00 on Wednesdays, while 04:45 on weekdays is the quietest time, according to new research
Chinese video sharing app TikTok is growing in popularity, with its owner Bytedance recording a huge $7bn (£5.7bn) in revenue in the first half of the year, largely from advertising.
There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.
Over three quarters (77%) of decision-maker level marketers in the UK have developed or are developing homemade technologies, according to new research.
Nielsen and Visa have signed a multi-year contract extension to measure marketing return on investment globally across key regions.
